Paid Media Executive

About the Role:-

We are seeking a results-driven Paid Media Executive to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience managing budgets, tracking performance, and delivering measurable ROI.

Key Responsibilities:-

1. Campaign Strategy and Execution: Plan and execute AdWords, Yahoo, and YouTube TrueView campaigns.Optimize performance through platform-specific strategies.

2. Facebook Integration and Management: Manage and optimize Facebook campaigns in alignment with overall strategy. Integrate insights for cross-platform synergy.

3. Web Analytics and Insights: Analyze web analytics reports for actionable insights.Translate data into optimization strategies.

4. Campaign Management and Optimization: Proactively manage campaigns for maximum ROI.Continuously optimize based on performance metrics.

5. Client Servicing and Collaboration: Provide exceptional client service and collaborate with internal and client teams.

6. Excellence in Delivery: Strive for award-worthy work through innovation and creativity.

7. Collaborative Approach: Work closely with digital planners and brand teams for integration.

8. Comprehensive Reporting: Generate detailed reports on a daily, weekly, and monthly basis.Provide actionable insights for future strategies.
9.Competition Tracking and Analysis: Monitor competitor activity for informed strategy refinement.

10. Develop compelling media pitch decks as required to support campaign proposals and client presentations.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

• 2–3 years of proven experience in managing paid media campaigns.

• Proficiency in Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.

• Strong analytical skills with experience using tools like Google Analytics, Data Studio, or similar.

• Excellent understanding of digital marketing KPIs.

• Strong attention to detail, organizational skills, and time management.

• Certification in Google Ads or Meta Blueprint is a plus.