Paid Media Manager

Purpose

Lead the planning, execution, and optimization of paid media campaigns across multiple MENA markets for our digital wallet product. Own the media buying strategy, budget allocation, channel mix, and attribution setup, working closely with an outsourced creative agency for asset production. Ensure performance campaigns deliver strong ROAS, drive user acquisition, and support retention goals.

Context

Ooredoo Fintech (OFT) is a fast-growing scale-up on a mission to empower people and businesses across the MENA region with innovative financial solutions. Backed by the strength and heritage of Ooredoo Group and driven by a passionate team, we deliver secure, intuitive money tools through our brands: Ooredoo Money, walletii, and m-Faisaa, serving users in Qatar, Oman, and the Maldives. Working with us presents a unique and exciting opportunity to make a difference and be part of a revolution where we are leveraging financial technology to provide accessible, empowering tools.

Role Accountabilities

• Develop and manage the performance marketing strategy for 3+ markets, aligned to business goals.
• Oversee media buying across Meta, TikTok, Google, and other relevant platforms.
• Brief, manage, and evaluate creative output from external partners based on performance data.
• Collaborate with product, CRM, and analytics teams to develop & manage integrated growth campaigns.
• Maintain and optimize MMP setup (AppsFlyer/Adjust) for accurate attribution
• Conduct regular performance reviews and implement testing frameworks for creatives, audiences, and bidding strategies.
• Manage monthly budgets, pacing, and forecasting.
• Produce monthly testing hypotheses and detailed performance reports with actionable insights for leadership.

Key Performance Indicators (KPIs)

• Customer Acquisition Cost (CAC) by market and channel
• Return on Ad Spend (ROAS) / Cost per First Transaction
• Creative iteration cycle time from concept to deployment
• % of campaigns hitting target CPA/CAC
• Volume of quality new users (post-KYC) per market

Experience

• 6–8+ years in performance marketing, with at least 3 years in a regional or multi-market role.
• Proven track record scaling mobile apps (acquisition & retention), ideally in fintech
• Proven track record of working in high-paced, hyper growth environments and delivering against steep targets
• Strong command of Meta Ads Manager, TikTok Ads Manager, Google Ads, and programmatic platforms.
• Experience managing MMP tools (AppsFlyer, Adjust).
• Experience with Mixpanel or similar
• Experience with Power BI or similar
• Advanced Excel/Google Sheets skills; SQL or data visualization tools a plus.
• Comfortable managing teams/freelancers

Minimum Entry Qualifications

• Proven track record scaling mobile apps, ideally fintech
• Strong command of Meta Ads Manager, TikTok Ads Manager, Google Ads, and programmatic platforms.
• Advanced experience managing MMP tools (AppsFlyer, Adjust).

Personal Profile

• Analytical thinker who thrives on data-driven decision-making.
• Hands-on operator with the ability to execute and lead simultaneously.
• Strong cultural awareness and sensitivity to regional nuances.
• High attention to detail, with an experimental mindset and tolerance for fast-paced change.
• Excellent communication skills in English; Arabic or French language is a plus.