Paid Media Specialist

Responsibilities

• Planning, building, and managing paid campaigns across search, display, and social platforms
• Writing or refining compelling ad copy (with support from our content team)
• Designing creative asset development (images, carousels, video)
• Performing in-depth targeting and audience research
• Managing cold and retargeting campaigns that support our clients’ demand generation blueprints
• Monitoring campaign performance, surfacing insights, and providing CRO recommendations when needed
• Generating clear, data-driven reports and suggesting optimizations aligned with client goals
• Staying current with platform updates and performance marketing best practices

Required Skills and Attributes

• 2–4 years of experience managing paid media in a B2B environment
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
• Understanding of full-funnel marketing and buyer’s journey content strategies
• Comfort with campaign budgeting, forecasting, and platform analytics
• Advanced understanding of GA4
• Strong copy instincts and a passion for continuous learning
• Great written and verbal communication—you’re confident on Zoom calls and in Slack threads
• A proactive attitude—if something needs to get done, you don’t wait to be told

Candidates with these additional (not required) skills will be prioritized:

• Experience with content-driven funnels and lifecycle-based advertising
• Basic understanding of HubSpot marketing automation

Bonus Skills and Attributes

• Experience with content-driven funnels and lifecycle-based advertising
• Basic understanding of HubSpot marketing automation
• Experience managing programatic ads
• Experience with SEO
• Experience working with B2B companies—specifically with Technology and/or SaaS.

What's in it for you?

As part of our B Corp commitment to use business as a force for good, every Digitopian receives:

• Competitive pay
• Ability to work remotely
• Fun perks, rewards and recognition
• An atmosphere of accountability, positivity and creativity
• Professional development certification opportunities from HubSpot, Salesforce, and Google
• Access to conferences, workshops, and other professional development resources

• 4 weeks of paid time off that starts accruing day 1
• An additional 7 paid US holidays
• Medical, Dental, and Vision Benefits
• 401(k) with company match
• Flexible Spending Account
• Group Life and AD&D
• Discounted Memberships

About Digitopia

Digitopia is a marketing operations and services agency headquartered in San Diego, CA. We’re a long-time HubSpot Solutions Partner that helps B2Bs optimize their marketing, sales, and services on HubSpot to help make their marketing easier and more effective