Paid Media Specialist

At Postali, our work is rooted in a simple belief: when our clients succeed, we succeed.

We help law firms grow through thoughtful, strategic marketing tailored to real business goals. But just as important as our results is how we get there—together. In a fast-moving digital landscape, we rely on curiosity, collaboration, and a willingness to learn from one another. As a 2023 Columbus Business First Best Places to Work winner, we’re proud to be building a supportive, caring workplace where people feel valued, challenged, and excited to grow. We’re looking for teammates who want to do great work with good people—and who care as much about each other as they do about performance.

Postali is seeking an entrepreneurial-minded Paid Media Specialist to join our team. This in-house position, based in Columbus, Ohio, offers an exciting opportunity to drive high-impact advertising strategies that help law firms grow. This is not a remote position.

We’re looking for someone who’s not just a platform executor but a strategic thinker who wants to own outcomes. Compensation and title will align with experience, we’re open to candidates at different levels and care most about finding the right fit.

THIS IS AN IN-HOUSE POSITION. APPLICANTS MUST BE ABLE TO COMMUTE TO OUR OFFICE LOCATED IN COLUMBUS, OHIO.

What You'll Do:

• Strategize and execute campaigns across paid search, display, remarketing, paid social, geo/IP targeting, and paid directories.
• Monitor and optimize campaigns daily to meet cost-per-conversion targets and maximize ROI.
• Use conversion rate optimization (CRO) tools and methods such as A/B testing and landing page optimization to improve performance.
• Leverage AI tools to streamline campaign creation, targeting, reporting, and performance analysis for efficiency and scale.
• Collaborate cross-functionally with designers, developers, content writers, and the Client Experience team to ensure campaigns are aligned with client goals and messaging.
• Provide strategic input during new business opportunities by supporting the Business Development team with media recommendations.
• Manage attribution tracking through tools like Google Analytics and call tracking platforms.
• Analyze campaign performance, prepare reporting dashboards, and generate insights for internal and client-facing use.
• Innovate processes to improve operational efficiency and scale what works.
• Engage with media/technology vendors to stay informed of platform changes and opportunities.

What We Need:

• A minimum of 2+ years of experience, preferably in an agency environment.
• Proven success running paid media campaigns across Google Ads, Meta (Facebook/Instagram), and programmatic platforms.
• Strong CRO skills, including experience with tools like Google Analytics, Microsoft Clarity, CrazyEgg, or similar tools, and a deep understanding of how to drive post-click performance improvements.
• Demonstrated experience analyzing data and making strategic decisions based on campaign performance.
• Comfort using and experimenting with AI tools to boost efficiency and support campaign ideation, automation, and insight generation.
• An entrepreneurial mindset — you see opportunities in data, challenge assumptions, and take ownership of client success.
• Strong collaboration and communication skills to partner effectively across departments and support client-facing teams.

Great to Have:

• Working knowledge of SEO and how it intersects with paid media.
• Experience working with WordPress or similar CMS for landing page testing and edits.
• Exceptional copywriting skills for ad creative and messaging testing.
• Ability to create attractive assets in Canva
• Skilled at leveraging AI to maximize efficiency of ads tasks
• Successful lead generation in Google Local Services Ads (LSAs)
• Ability to set up conversion tracking and troubleshoot tags in Google Tag Manager
• Experience with CallRail for phone call tracking