Paid Media Specialist

Job Summary
We are seeking a dynamic and results-driven Paid Media Specialist to lead our digital advertising initiatives across multiple platforms. In this role, you will develop, execute, and optimize paid media campaigns that drive brand awareness, engagement, and conversions. Your expertise in performance marketing, media buying, and analytics will be essential to maximize ROI and support our overall marketing strategy. If you thrive in a fast-paced environment and are passionate about leveraging data-driven insights to fuel growth, this opportunity is perfect for you!

Responsibilities

• Plan, create, and manage paid advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook Advertising, Twitter Ads, and other social media channels.
• Conduct comprehensive keyword research to identify high-performing keywords for PPC (pay-per-click) campaigns and SEO strategies.
• Optimize campaign performance through continuous testing, analysis, and refinement of ad copy, targeting parameters, bidding strategies, and landing pages.
• Utilize web analytics tools like Google Analytics and Google Tag Manager to monitor campaign effectiveness, track conversions, and generate actionable insights.
• Manage media planning and budgeting processes to ensure effective allocation of advertising spend while meeting campaign goals.
• Implement conversion rate optimization techniques to improve landing page performance and maximize campaign ROI.
• Collaborate with cross-functional teams on affiliate marketing initiatives and integrate SEM strategies with broader digital marketing efforts.

Requirements

• Proven experience in performance marketing with a strong understanding of PPC campaign management across multiple platforms including Google Ads (formerly Google AdWords), Bing Ads, and social media advertising channels.
• Hands-on experience with media buying tools such as DoubleClick or similar ad management platforms.
• Proficiency in SEO tools for keyword research, competitive analysis, and SEO optimization techniques.
• Solid knowledge of web analytics tools like Google Analytics and Google Tag Manager for tracking campaign success metrics.
• Strong understanding of digital marketing concepts including SEM (Search Engine Marketing), SEO (Search Engine Optimization), affiliate marketing, and conversion optimization strategies.
• Ability to develop detailed media plans, manage budgets effectively, and analyze data to inform decision-making.
• Excellent communication skills with the ability to present insights clearly to stakeholders at all levels.
• Bachelor's degree in Marketing, Digital Media, or a related field is preferred; relevant certifications are a plus. Join us as a Paid Media Specialist if you're eager to craft innovative digital campaigns that captivate audiences and deliver measurable results!

Job Type: Full-time

Pay: $50,298.20 - $65,961.27 per year

Benefits:

• Employee assistance program
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan

Work Location: In person