Paid Media Specialist (Google & Meta Ads)

Role Overview

We’re seeking a full-time Paid Media Specialist to join our in-house team and take ownership of client accounts across Google Ads and Meta Ads. This is an exciting opportunity for someone who thrives in a fast-paced environment, has strong technical expertise, and wants to work closely with a collaborative team to deliver outstanding results.

Key Responsibilities

• Plan, build, and optimize Google Ads campaigns (Search, Shopping, and Display) for both local service and eCommerce clients.
• Manage Meta Ads campaigns (Facebook/Instagram), including targeting, creative testing, and performance optimization.
• Conduct keyword research, audience segmentation, and competitive analysis to inform strategy.
• Set up and manage tracking integrations (Google Tag Manager, CallRail, UTM parameters, conversion tracking).
• Monitor campaign performance, provide insights, and make data-driven optimizations to improve ROI.
• Prepare regular performance reports and communicate results clearly to internal teams.
• Stay up to date on platform changes, industry trends, and best practices in paid media.

Requirements

• 3+ years of hands-on experience managing Google Ads (Search & Shopping) and Meta Ads campaigns.
• Strong experience with CallRail and other call/conversion tracking systems.
• Proven track record of keyword research, campaign builds, and ongoing optimization.
• Comfortable managing both local service campaigns and eCommerce campaigns.
• Proficiency with Google Analytics, Google Tag Manager, and tracking tools.
• Strong analytical mindset with the ability to interpret data and make actionable recommendations.
• Excellent written and verbal communication skills.
• Availability to work US EST hours (with flexibility for MST).

Nice-to-Have Skills

• Experience with landing page testing and CRO (Conversion Rate Optimization).
• Familiarity with automated bidding strategies and Performance Max campaigns.
• Experience with reporting dashboards (Looker Studio, Agency Analytics, etc.).

Job Type: Full-time

Ability to commute/relocate:

• Karachi Nazimabad: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of hands-on experience do you have with Google Ads (Search, Shopping, Display)?
• How many years of experience do you have with Meta Ads (Facebook/Instagram) campaign management?
• Please share specific examples of ROI improvements you achieved through campaign optimizations.
• Have you worked with CallRail or similar call/conversion tracking tools? If yes, please describe your experience.
• Do you have experience managing both local service campaigns and eCommerce campaigns? Please provide details.
• How proficient are you with Google Analytics and Tag Manager (scale 1–10)?
• Are you comfortable working full-time in US EST hours (flexibility for MST)?
• (Optional Short Answer) What is the most challenging campaign you’ve managed and how did you turn it around?
• What is your current and expected salary for this role?
• Our office is in Nazimabad, Karachi. Will that be feasible for you?

Language:

• English (Required)

Location:

• Karachi Nazimabad (Required)

Work Location: In person