Paid Media Strategist

Paid Media Strategist

Pitt EDGE, the University of Pittsburgh’s Center for Excellence in Digital Education, is dedicated to advancing the University’s strategic vision for online, hybrid, and continuing education. Established within the Office of the Provost, Pitt EDGE supports the planning, development, implementation, and evaluation of digital learning programs across Pitt’s 16 schools, providing centralized services such as market analysis, academic planning, recruitment, instructional design, technology integration, and quality assurance. The center collaborates closely with academic units to expand access to high-quality education for diverse learner populations and to ensure cohesive, effective online and hybrid learning experiences. The EDGE Enrollment Management team is a dynamic, data-driven unit dedicated to growing Pitt's portfolio of workforce-aligned online, master's and professional programs. We integrate creative storytelling, digital strategy and enrollment best practices to connect prospective students with transformative educational opportunities that advance their careers.

Drives the University brand through digital and marketing channels, communication tools, and integrated marketing campaigns. Grows University brand reputation through innovative solutions. Works with licensing to enforce brand guidelines and with vendors to ensure adherence.

The Paid Media Strategist will drive Pitt EDGE's enrollment pipeline through strategic campaign planning, optimization, and budget management across digital advertising platforms. This role is essential for maximizing reach and return on ad spend to generate qualified leads and support the sustainable growth of our workforce-aligned online and graduate programs.

50% consulting/strategy:

• Develop paid media strategies across Google Ads, Meta, LinkedIn, programmatic display

50% execution:

• Place media buys, manage campaigns, and conduct ongoing optimizations.
• Monitor campaign performance and adjust bids, targeting, and creative.
• Manage paid media budget allocation across channels. Conduct A/B testing on ad creative and landing pages
• Report on ROAS (Return on Ad Spend) and cost per acquisition
• Stay current on platform updates and advertising best practices
• Collaborate with creative team on ad development

Position is sedentary: must be able to sit or stand for prolonged periods of time

The University of Pittsburgh is an equal opportunity employer / disability / veteran.