Paid Social Media Specialist

Job Summary
We are seeking a creative and results-driven Paid Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of social media platforms and digital marketing strategies, with a focus on driving engagement and conversions through paid advertising. This role requires a blend of analytical skills and creativity, as you will be responsible for developing, executing, and optimizing social media campaigns that align with our brand objectives.

Responsibilities

• Develop and implement effective paid social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Conduct keyword research and utilize SEO best practices to enhance campaign performance.
• Create engaging content tailored for various social media channels, ensuring alignment with branding guidelines.
• Utilize tools like Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts and analyzing campaign performance.
• Monitor social media trends and conduct social listening to inform content strategy and improve audience engagement.
• Analyze web analytics using Google Analytics to track the success of campaigns and adjust strategies accordingly.
• Collaborate with the graphic design team to create visually appealing graphics using Adobe Photoshop and Illustrator.
• Manage relationships with influencers and partners to enhance brand visibility and reach.
• Perform proofreading to ensure all content is error-free and aligns with brand voice.
• Execute Facebook Advertising campaigns, optimizing for reach, engagement, or conversions based on campaign goals.
• Stay updated on digital marketing trends, e-commerce strategies, and best practices in social media management.

Qualifications

• Proven experience in social media marketing with a focus on paid advertising campaigns.
• Strong knowledge of digital marketing principles including content creation, branding, public relations, and relationship management.
• Proficiency in tools such as Hootsuite, Buffer, Google Analytics, Adobe Creative Suite (Photoshop & Illustrator), and video editing software.
• Excellent graphic design skills with an eye for aesthetics; photography skills are a plus.
• Familiarity with web analytics tools to measure campaign effectiveness.
• Strong communication skills with the ability to proofread content effectively.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• A passion for staying ahead of industry trends in social media marketing and digital advertising. Join us in shaping our online presence while driving impactful results through innovative paid social media strategies!

Job Types: Full-time, Part-time

Pay: $23.38 - $28.15 per hour

Expected hours: 40 per week

Work Location: In person