Paid Social Media Specialist

Overview
We are seeking a dynamic and creative Social Media Specialist to join our marketing team. This role is essential in developing and executing innovative social media strategies that enhance brand visibility, engagement, and growth across various digital platforms. The ideal candidate will possess a strong understanding of digital marketing trends, content creation, and analytics to drive impactful campaigns. This position offers an exciting opportunity to shape our online presence and connect with diverse audiences through compelling storytelling and visual content.

Responsibilities

• Develop, implement, and manage social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging content including graphics, videos, photography, and written posts aligned with brand voice and marketing goals.
• Utilize tools like Hootsuite and Buffer for scheduling posts, monitoring engagement, and managing multiple accounts efficiently.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities.
• Optimize content for SEO by performing keyword research and integrating relevant keywords to increase organic reach.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and conversions.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance and inform future strategies.
• Maintain consistent branding across all digital channels while ensuring content quality through proofreading and editing.
• Collaborate with public relations teams to manage online reputation and foster positive relationships with followers.
• Stay updated on the latest social media trends, platform updates, and best practices in digital marketing.

Skills

• Proficiency in Adobe Creative Suite applications including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for graphic design and video editing.
• Experience with social media management tools such as Hootsuite, Buffer, or similar applications.
• Strong knowledge of SEO principles, keyword research, and web analytics tools like Google Analytics.
• Skilled in content creation including photography, video editing, and storytelling tailored for social media audiences.
• Ability to execute social listening strategies to monitor brand reputation and industry conversations.
• Excellent proofreading skills with attention to detail in all published content.
• Knowledge of Facebook Advertising campaigns and digital marketing strategies to boost engagement.
• Strong relationship management skills for engaging with followers, influencers, and partners effectively.
• Understanding of branding principles to ensure consistent messaging across all channels.
• Familiarity with e-commerce integration within social media platforms is a plus. This role is perfect for a passionate digital marketer eager to leverage creative talents in a fast-paced environment while making a meaningful impact on brand growth through innovative social media initiatives.

Job Type: Contract

Pay: $20.00 - $30.00 per hour

Work Location: Hybrid remote in Cleveland, OH 44124