Paid Social Media Specialist

<Job Summary>
Energize our Fifth & Emery brand and elevate our engagement as a Paid Social Media Specialist! In this dynamic role, you will craft compelling social media campaigns, execute on the production of high-quality reels, and analyze performance metrics to maximize ROI. Your creative flair combined with analytical prowess will drive brand awareness, foster community relationships, and deliver measurable results. Join us to take our local, family-owned frozen yogurt, chocolate, and caramel apple brand to the next level!

<Duties>

• Develop and execute targeted social media campaigns on platforms such as Facebook, Instagram, LinkedIn, and TikTok to boost brand visibility and engagement.
• Conduct thorough keyword research and audience segmentation to refine targeting strategies for maximum impact.
• Collaborate with content creators to produce engaging visuals and videos using Adobe Creative Suite tools like Photoshop, Illustrator, and Premiere Pro.
• Utilize social listening tools and web analytics platforms such as Google Analytics to track campaign effectiveness, gather insights, and adjust strategies accordingly.
• Engage in relationship management by interacting with followers, responding to inquiries promptly, and fostering a vibrant online community.
• Stay current with industry trends in social media marketing, SEO integration, e-commerce strategies, and digital advertising best practices to continually innovate campaign approaches.

<Skills>

• Proven experience in social media marketing, with a focus on free and paid advertising campaigns across multiple platforms.
• Strong proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software for content creation.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and audience sentiment.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools such as Google Analytics for data-driven decision-making.
• Ability to manage multiple campaigns simultaneously while maintaining attention to detail and meeting deadlines.
• Excellent proofreading skills to ensure all content aligns with branding standards and messaging clarity.
• Experience in branding strategies, public relations tactics, and relationship management within digital spaces.
• Competence in using social media management applications like Hootsuite or Buffer for scheduling posts and analyzing performance metrics.
• Strong understanding of e-commerce integration with social media channels to support online sales initiatives.
• Creative skills in photography and video editing to produce high-quality visual content that resonates with target audiences. Join us as a Paid Social Media Specialist to lead innovative campaigns that inspire action! Bring your passion for digital marketing, creativity in content creation, and analytical mindset to deliver impactful results that elevate brands in the digital landscape!

Job Type: Part-time

Pay: $17.00 - $19.00 per hour

Expected hours: 5 – 20 per week

Benefits:

• Employee discount
• Flexible schedule
• Professional development assistance

Work Location: Hybrid remote in Kansas City, MO 64153