Paid Social Media Specialist

Job Summary
We are seeking a dynamic and results-driven Paid Social Media Specialist to elevate our brand’s presence across various social media platforms. In this role, you will craft compelling paid advertising campaigns, optimize social media strategies, and analyze performance metrics to maximize engagement and conversions. Your expertise will help us connect authentically with our target audiences, boost brand awareness, and drive measurable growth through innovative social media marketing initiatives. If you thrive in a fast-paced environment and are passionate about digital marketing, this is your opportunity to make a significant impact!

Responsibilities

• Develop, execute, and manage paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to meet marketing objectives.
• Conduct thorough keyword research and audience targeting to ensure campaigns reach the right demographics effectively.
• Utilize social listening tools to monitor brand sentiment, industry trends, and competitor activities for strategic insights.
• Create engaging content including graphics, videos, and photography using Adobe Creative Suite tools like Photoshop and Illustrator to enhance ad visuals.
• Manage social media accounts using tools like Hootsuite and Buffer for scheduling posts, tracking engagement, and maintaining consistent brand messaging.
• Analyze campaign performance through web analytics and Google Analytics to optimize ad spend and improve ROI continuously.
• Collaborate with the content creation team to ensure cohesive branding and messaging across all digital channels.
• Maintain strong relationship management with internal teams and external partners to align marketing efforts with overall business goals.

Qualifications

• Proven experience in social media marketing with a focus on paid advertising campaigns on Facebook Advertising and other major platforms.
• Proficiency in graphic design, video editing, photography, and content creation tools such as Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Strong understanding of SEO principles, web analytics, Google Analytics, keyword research, and digital marketing strategies.
• Familiarity with social listening tools and social media management applications like Hootsuite and Buffer.
• Excellent proofreading skills with an eye for detail to ensure high-quality content delivery.
• Knowledge of branding principles, e-commerce platforms, public relations practices, and relationship management techniques.
• Ability to analyze data effectively to inform campaign adjustments and demonstrate measurable results.
• Strong communication skills combined with a proactive attitude toward learning new digital marketing trends. Join us as a Paid Social Media Specialist where your creativity meets strategic insight! Be part of a vibrant team dedicated to pushing boundaries in digital marketing while fostering your professional growth in an energetic environment that values innovation!

Job Type: Contract

Pay: $23.25 - $28.25 per hour

Expected hours: No less than 36 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Burnsville, MN 55337