Paid Social Media Specialist

<Job Overview>
Are you passionate about social media and eager to craft compelling digital narratives that captivate audiences? We’re seeking a dynamic Paid Social Media Specialist to lead our social advertising campaigns and elevate brand presence across various platforms. In this role, you will develop innovative strategies, optimize ad performance, and analyze campaign data to drive measurable results. If you thrive in a fast-paced environment and love turning creative ideas into impactful marketing initiatives, this is your chance to make a real difference in the digital marketing landscape!

<Responsibilities>

• Design, implement, and manage paid social media campaigns across platforms such as Facebook and Instagram to maximize reach and engagement.
• Conduct detailed audience research and keyword analysis to target the right demographics effectively.
• Collaborate with content creators and graphic designers to produce eye-catching visuals using Canva, Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Utilize social listening tools and web analytics like Google Analytics to monitor campaign performance and gather insights for continuous improvement.
• Optimize ad copy, visuals, and targeting parameters based on performance metrics and A/B testing results.
• Manage social media management tools such as Meta Suite and Buffer to schedule posts, monitor engagement, and streamline workflows.
• Engage in relationship management by interacting with followers, responding to inquiries, and fostering community growth through strategic content creation.
• Stay updated on the latest trends in social media marketing, digital advertising regulations, and platform algorithm changes to ensure best practices are followed.

<Skills>

• Proficiency in social media management platforms.
• Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite and Canva.
• Knowledge of Facebook Advertising and other paid social media advertising tools.
• Familiarity with SEO principles, keyword research, and content creation strategies for digital marketing.
• Experience with web analytics tools such as Google Analytics for campaign tracking and reporting.
• Ability to conduct social listening to monitor brand reputation and industry trends.
• Excellent proofreading skills to ensure high-quality content output.
• Strong relationship management skills to engage audiences effectively across multiple channels.
• Basic photography and video editing skills to create engaging multimedia content for social campaigns.
• Understanding of branding principles within the context of e-commerce and digital marketing environments. Join us as a Paid Social Media Specialist if you’re ready to harness your creativity, analytical mindset, and passion for digital marketing! Be part of a forward-thinking team dedicated to innovative brand storytelling through powerful paid social campaigns that resonate globally.

Pay: $25.00 - $35.00 per hour

Work Location: Hybrid remote in Brentwood, CA 94513