Paid Social Specialist

Description:

Job Title: Paid Social Strategist

Department: EMS Marketing

Location: Remote

Reports to: Director, Digital Marketing

(Salary range: $60,000 - $70,000/annually)

Who You Are

Searching for an exciting way to expand your digital marketing career? The Paid Social Strategist role at EducationDynamics is your chance to transform the future of higher education marketing. You’ll be at the forefront of developing and optimizing paid social campaigns across various platforms like Meta, TikTok, and others. You’ll be the mastermind behind crafting killer content and executing winning social media strategies for our partner schools. Your strategic vision will directly influence how prospective students discover and engage with our partner institutions, ultimately driving enrollment growth and transforming lives.

This isn’t just another marketing job; it’s an opportunity to be part of a collaborative and innovative team that thrives on data-driven decision-making. You’ll have access to cutting-edge tools and the support of dedicated colleagues as you craft strategies that push the boundaries of higher education marketing. Our flexible work environment ensures you have the freedom to manage your schedule while making a real difference in the industry. Join us at EducationDynamics and let’s transform higher education together.

Here are the abilities that we seek out:

• Drive account excellence through self-motivation, independently digging into data to exceed both personal benchmarks and client performance goals.
• Lead with extreme ownership, taking full accountability for every action and the resulting impact on client success.
• Adapt to the evolving digital landscape as a lifelong learner, rapidly absorbing new trends and identifying continuous improvement opportunities.
• Perfect strategies through a meticulous, detail-oriented lens, analyzing cause-and-effect relationships within complex data sets.
• Solve institutional challenges by deploying creative and innovative solutions that move beyond traditional problem-solving frameworks.
• Facilitate the creative process by applying a keen aesthetic eye and a passion for high-quality, impactful design.

Who We Are

EducationDynamics

EducationDynamics is the transformative strategic partner that helps schools meet the challenges and opportunities of serving the Modern Learner. Our mission is to expand opportunity through education by helping colleges and universities understand, engage and serve all students. With services that include marketing, enrollment management, market research, inquiry generation, consulting and student retention, we have dedicated the last 35 years to helping schools prosper as the largest provider of unbundled enrollment growth services.

Requirements:

What You Offer

Experience

• Create, execute, and manage paid social marketing strategies to drive traffic and conversions on websites and landing pages
• Identify audience segments, targeting tactics, and platform/channel mix
• Put different elements to the test – run trials on your ad creative, landing page designs, beta opportunities, new vendors and other campaign elements to maximize results
• Perform frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI
• Design and create graphics, short videos and other social media creative assets
• Plan, create, publish and manage content across Facebook, Instagram, Twitter, TikTok, Snapchat, Reddit, LinkedIn and other social media platforms
• Collaborate cross-channel with other teams to improve performance

Qualifications:

• Bachelor’s degree in marketing, business, communications, or related field OR relevant work experience

Required Skills:

• 1+ years of managing paid social campaigns across Meta
• Graphic design and content creation
• Experience with 3rd party social media management and monitoring tools, such as Brandwatch, Falcon, Hootsuite, Sprout Social, etc.

Preferred Skills:

• Proficiency using GA4 to identify and report on performance trends
• Proficiency in Microsoft Excel, specifically for trend analysis
• An understanding of the Higher Education and Post-Secondary Education sector
• Proficiency with the Adobe Creative Suite, including Photoshop and Premiere Pro and Canva for photo and video content
• Experience managing paid social campaigns across TikTok, SnapChat, Reddit, etc.

What We Offer

Our Core Values:

Working Together
We value the people we work with and genuinely enjoy the work we do together.

Working with Standards
We hold ourselves to high standards.

Driving Great Outcomes
We focus on achieving results and making a real impact.

Our Commitment to Advancement

At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments present themselves.

Other advantages to working at EDDY include:

• Medical, dental and vision coverage
• 401K Plan
• Remote work or flexible schedules
• Unlimited Paid Time Off (PTO)
• Training and growth opportunities

Physical Factors

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Physical demands: While performing the duties of this job, the employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually minimal.