Part-Time Digital Marketing Specialist

LILLY FAMILY SCHOOL OF PHILANT (IN-CPHL-IUINA)

The Fund Raising School is the professional development arm of the Indiana University (IU) Lilly Family School of Philanthropy - the world's first school dedicated solely to the study and teaching of philanthropy. We offer 27 courses, 5 certificates, and customized training designed to bolster the fundraising efforts of nonprofits, foundations, and other organizations. Our courses enjoy a 95 percent satisfaction rate due to in-depth curriculum informed by the school's leading-edge research.

The continued growth of The Fund Raising School has led us to search for a digital marketing expert who will design and implement online strategies to increase current and new markets.

Department-Specific Responsibilities

• Develop and implement social media strategies to increase engagement and reach
• Create, schedule, and monitor posts across various social media platforms
• Analyze social media metrics and adjust strategies as needed
• Design and execute email marketing campaigns
• Manage email lists and segment audiences for targeted communications
• Track and report on email campaign performance
• Utilize platform for digital advertising and audience engagement
• Create and manage campaigns within the platform
• Develop compelling content for digital channels
• Collaborate with faculty and staff to generate relevant content
• Implement search engine optimization (SEO) best practices to improve organic search rankings
• Manage search engine marketing (SEM) campaigns to drive targeted traffic
• Monitor and analyze digital marketing metrics
• Prepare regular reports on campaign performance and digital engagement
• Use data to inform and optimize marketing strategies
• Work closely with the marketing and communications and fundraising teams
• Coordinate with external vendors and partners as needed
• Stay updated on digital marketing trends and best practices

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's degree in marketing, communications, or a related field

WORK EXPERIENCE

Required

• 5 years of proven experience in digital marketing, including website management, social media, email marketing, and digital advertising

Preferred

• 7 years of proven experience in digital marketing, including website management, social media, email marketing, and digital advertising in higher education or the nonprofit sector
• Experience in higher education, philanthropy, or nonprofit sector

SKILLS

Required

• Excellent written and verbal communication skills
• Proficiency with digital marketing tools and platforms including Google Analytics and similar social media management tools
• Creative and entrepreneurial thinker with a passion for digital marketing and philanthropy
• Demonstrated success in growing current and new markets through innovative digital marketing strategies and implementation
• Strong analytical skills and the ability to interpret data to drive decisions
• Ability to work independently and manage multiple projects simultaneously
• Demonstrated time management and priority setting skills
• Possesses flexibility to work in a fast-paced, dynamic environment
• Seeks to acquire knowledge in area of specialty
• Highly thorough and dependable
• Demonstrates a high level of accuracy, even under pressure
• Possesses a high degree of initiative
• Ability to influence internal and/or external constituents
• Comprehensive knowledge of the philanthropic sector
• Strong ability to attract participants to new courses on non-fundraising topics associated with philanthropy
• Innovative agility to increase our school's exposure internationally

Preferred

• Knowledge of HTML, Cascading Style Sheets (CSS), and Content Management Systems (CMS)

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Some travel may be required.

IU Indianapolis

This position is eligible for a hybrid schedule (mix between remote and in-person work), subject to change in the future based on university policy and business needs.

25-29 hours per week

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Career Level: Part Time Employee

FLSA: Nonexempt

Job Function: Part Time Employee

Job Family: Part Time Employee

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

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Telephone: 812-856-1234