Part-Time Social Media Marketing Manager

Social Media Marketing Manager

Human Touch Home Care & Affiliated Home Care Companies

About Us

Human Touch Home Care and our affiliated home care companies provide compassionate, professional in-home care services to seniors and individuals who need assistance maintaining independence and quality of life. Our mission is to support families and communities through reliable, high-quality care delivered with dignity and respect.

We are seeking a creative and reliable Social Media Marketing Manager to help tell our story, build community trust, and grow awareness of our home care services across digital platforms.

Position Overview

This is a part-time, hands-on role ideal for a social media professional who enjoys storytelling, community engagement, and creating content that highlights real impact. You will be responsible for creating, managing, and growing the social media presence for Human Touch Home Care and other affiliated home care brands while maintaining a consistent voice centered on care, compassion, and professionalism.

Responsibilities

• Manage and grow social media platforms across multiple brands (primarily Instagram, Facebook, TikTok, and LinkedIn)

• Create engaging content including photos, short-form videos, stories, graphics, and captions

• Plan and maintain a consistent content calendar across multiple home care brands

• Highlight caregiver stories, client experiences, community involvement, and educational healthcare content

• Capture authentic on-site content with caregivers, staff, and leadership teams

• Promote hiring campaigns for caregivers and healthcare staff

• Engage with followers, respond to comments and messages, and build community trust online

• Track performance metrics (reach, engagement, follower growth) and optimize content strategy

• Stay current with social media trends and best practices in healthcare marketing

Qualifications

• 2+ years experience managing social media for a brand, healthcare company, or service-based business

• Strong understanding of Instagram, Facebook, TikTok, and LinkedIn content formats and trends

• Comfortable shooting and editing content on a phone (Canva, CapCut, or similar tools)

• Ability to write engaging, professional captions aligned with healthcare brand voice

• Organized, self-directed, and reliable with deadlines

• Experience with healthcare, senior services, or caregiving industries is a plus

• Passion for community impact, caregiving, and supporting families

Schedule & Location

• Part-time/ Full-time ( in-office)

Salary

• $20-$30 an hour (depending on experience)

• Opportunity to expand responsibilities across additional healthcare brands