ABOUT 54GROUP:
54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai and Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, developers, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial) and Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.
Since its inception, 54 has gained significant recognition for its rapid growth and innovation in the golf industry. The company was named the 4th and 12th fastest-growing company in the United Kingdom by the Sunday Times Virgin Atlantic Fast Track 100 in 2019 and 2020, respectively. Additionally, 54 was ranked 171st in the Financial Times’ FT1000 list of the fastest-growing companies in Europe in 2021 and has been honoured five times consecutively as ‘Golf Business of the Year’ at the World Golf Awards, most recently in November 2024.
ROLE OVERVIEW:
54 Arabia are seeking a Partnership Executive to join our growing team in Riyadh Saudi Arabia. The primary focus of this role will be to develop and execute partnership activation plans and manage partner relationships. The ideal candidate will have a deep understanding of sports marketing, excellent communication skills, and experience managing partner activations and logistics.
-
Develop and execute partnership activation plans that align with the partners strategy
- Manage all aspects of partner activations, including planning, logistics, and execution
- Collaborate with partner teams to ensure partner activations integrate with overall campaign objectives
- Track and analyse partner activation metrics to measure program success and report on ROI
- Cultivate and maintain strong relationships with partners and stakeholders
- Communicate regularly with partners to ensure their expectations are being met
- Support the Partnerships Officer in looking after guest experiences at Performance 54 Arabia events
- Assist with ad hoc projects as needed
-
Bachelor's degree in marketing, sports management, or a related field preferred but not pre-requisite
- Relevant work experience in marketing, sports management, or partnership management will be an advantage
- Understanding of sports marketing and partner activation best practices
- Strong organizational and project management skills, with strong attention to detail
- Excellent communication skills, both written and verbal
- Ability to work independently and as part of a team
- Proficiency in Microsoft Office, particularly Excel and PowerPoint
- Passion for sports and a desire to work in the sports marketing industry
-
Competitive Salary
- Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
- 33 days annual leave (+ public holidays), pro-rated
- Working hours will be from 09.00 to 17.30 Sunday to Thursday with an hour taken for lunch between 12.00 and 14.00
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.