Aalaan is the Middle East's first AI powered spend management platform, built to help businesses save time and money. Our all in one solution combines smart corporate cards, real time expense tracking, AI powered automation, seamless accounting integrations, and deep financial insights-designed to simplify finance operations and maximize control over company spend.
Founded in 2022, Alaan is already the trusted partner of over 2,000 leading businesses across the UAE and KSA, including G42, Careem, McDonald's, Tabby, Al Barari, Rove Hotels, Rivoli, and CarSwitch. Together, our customers have saved over AED 100 million with Alaan. In just three years, Alaan has become the expense management platform in the Middle East-and we've done it while becoming profitable.
Backed by Y Combinator and top global investors, Alaan is built by a world class team from McKinsey, BCG, Goldman Sachs, Barclays, Zomato, Careem, Rippling, and other high growth companies. We're not just building software-we're reimagining how finance works for modern businesses across the region.
About The Role
Alaan's brand and customer base have grown rapidly through strong product led and direct sales channels. The next stage of growth will come from strategic partnerships-building alliances that amplify brand reach, drive inbound demand, and create new revenue streams through collaboration. Reporting directly to the Head of Marketing, this role will lead the charge in identifying, building, and activating partnerships across the fintech, SaaS, accounting, and business ecosystem.
You'll work closely with marketing, product, and sales teams to design campaigns, co market with ecosystem players, and position Alaan as the go to platform for modern finance teams in the Middle East.
This is a new and high impact role, perfect for someone who thrives on ownership, creativity, and measurable growth outcomes.
What You'll Do
- Strategy & Planning: Define the partnerships roadmap with the Head of Marketing-aligned with business objectives, GTM priorities, and brand positioning.
- Identify high value partnership categories (SaaS integrations, accounting platforms, banks, accelerators, VCs, and ecosystem communities).
- Build frameworks to assess potential partners (audience fit, brand alignment, co marketing potential, lead flow).
- Partnership Development: Source, negotiate, and onboard new partners that enhance Alaan's brand awareness, user acquisition, and ecosystem credibility.
- Work with partners to source new lead opportunities for Alaan's product and build joint marketing plans, webinars, events, content collaborations, and digital campaigns.
- Manage partnership agreements, co marketing budgets, and reporting while nurturing existing relationships to maximize output and uncover deeper integration or referral opportunities.
- Collaboration & Execution: Work cross functionally with Sales and Product to identify integration and referral opportunities; partner with Customer Success on client co branding or referral initiatives; collaborate with Marketing to ensure consistent messaging, shared KPIs, and measurable ROI on campaigns.
- Performance & Reporting: Track partnership performance through agreed KPIs (pipeline influenced, leads generated, brand reach, event ROI), report on outcomes and insights, and continuously refine partner strategy based on data and market trends.
What We Are Looking For
- 4-7 years of experience in partnerships, growth, or marketing within fintech, SaaS, or digital first environments; proven success building and managing B2B partnerships or co marketing initiatives.
- Strong understanding of brand growth, lead generation, and commercial value creation through collaboration.
- Experience negotiating partnership contracts, managing co marketing budgets, and tracking ROI.
- Proven track record of successfully managing and growing partnerships.
- Arabic speaking preferred; fluent English required.
- Strong stakeholder management and negotiation skills.
- Creative and strategic thinker with an analytical mindset.
- Comfortable balancing brand and commercial outcomes.
- A self starter who thrives in high ownership, high growth environments.
- Excited by the opportunity to shape Alaan's ecosystem and make a visible impact.
What's In It For You
- Contribute to building the Middle East's most beloved fintech brand from the ground up.
- Benefit from a role with significant ownership and accountability.
- Thrive in a flexible hybrid culture with ample work life balance.
- Participate in exciting off site events.
- Competitive salary and equity.
- Enjoy additional perks like travel allowances, gym memberships, and more.