Overview:
We Are PepsiCo
PepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.
Guiding Vision and Regional Impact
PepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.
Empowering Our People and Communities
Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all.
Diversity and Inclusion Commitment
PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.
Responsibilities:
- Leads channels Perfect Store Program identifying channel roles and building channels long-term growth strategy
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Deliver Advanced Segmentation for TT
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Build RVO Strategy based on segmentation
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Lead Perfect Store program across different store segments
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Sales premiums design
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Conducts perfect store capability assessment per channel working with sales & commercial teams and manage the opportunity definition & prioritization process for each channel
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Translating/ communicating the methodologies and principles for each step of the program and toolkits received from global to related BU commercial teams
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Lead the design of tracking & course correction process to ensure visibility of performance
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Develops merchandising strategy by channel / segments in line with PoS & Perfect Store roadmap
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Monitor performance & direct to remediation actions.
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Lead on actions taken cross functionally to ensure excellent execution as per standards
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Define Shopper value strategy – Pricing/PPA + consumer/shopper promo by channel
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Build category vision (portfolio v. Consumer/Shopper)
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Define Picture of success (portfolio, space, location, PPA)
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Deliver selling stories to channels.
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Launch Perfect store at distributor run units
- Drive E2E Innovation Agenda from design to Execution and Tracking
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Leasing with the digitization team to drive the Perfect Store through sales force automation and embed different functionalities on FL hand-helds (Image Recognition, MSL.etc.)
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Drive Organization data centricity through launching and driving adoption on the commercial cockpit perfect store dashboard
- Develops and leads the trade marketing agenda driving visibility
Qualifications:
- A mid level professional with experience in a leading consumer goods company. 8 years+ experience
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At least one year of Field sales experience or Trade/merchandising teams.
- Proven Business & people leadership skills
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Excellent business knowledge of sales, Perfect store and segmentation preferably in Beverages/FMCG industry.
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Very good command of English
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Outstanding communication and presentation skills
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Potential to develop leadership and influencing profile in line with Insights Leader of the future definition: Motivates action through fact-based, inspirational material; Has a track record of identifying and championing new processes for improving fact-based decision making. Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios; Is an exceptional story-teller.
- Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets; will be willing and able to embrace Responsive Ways of Working
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Knowing the Business Cold: Can easily see how analytics learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions
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Proven analytics, skills – with Advanced Excel, Advanced Powerpoint (visualization) SPSS, Tableau/Python programming experience.
- Understand and has basic exposure to planogramming and space management.
- High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar Worldpanel, etc.
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Deep understanding of segmentation modelling and factorization methods.
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Experience with Agile development methods, Tableau, Business Objects, D3 open source visualization, SQL, R and SPSS is a plus
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Fluent English Language is required