Performance Marketer

Key Responsibilities

• Plan, execute, and optimize Google Search, Display, YouTube, and Performance Max campaigns.
• Manage daily budgets, bids, and pacing to ensure efficient CPL/CPA performance.
• Conduct keyword research, audience segmentation, and ad copy testing.
• Track and analyze performance metrics using Google Ads, GA4, and Looker Studio.
• Identify trends, insights, and opportunities to improve campaign ROI.
• Collaborate with design/content teams to develop effective ad creatives and landing pages.
• A/B test creatives, landing pages, and audience targeting to enhance funnel performance.
• Stay updated on new Google Ads features, algorithm changes, and best practices.

Requirements

• 2–5 years of hands-on experience managing Google Ads (Search, Display, YouTube, PMax).
• Strong understanding of conversion tracking, attribution, and remarketing.
• Proficiency in Google Ads Editor, GA4, and Tag Manager.
• Strong analytical mindset with experience in data interpretation and optimization.
• Ability to manage multiple campaigns and meet performance targets.
• Experience in healthcare, D2C, or service-based performance marketing is a plus.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Internet reimbursement

Work Location: In person