Performance Marketer

Position: Performance Marketer
Location: Lahore
Experience Required: 3–6+ years
Industry Preference: Real Estate or Logistics

Role Overview

We are looking for a results-driven Performance Marketer to lead paid advertising, lead generation, and ROI-focused digital campaigns. The ideal candidate must have proven expertise in running high-converting performance campaigns for real estate or logistics businesses, with strong analytical, optimization, and audience targeting capabilities. This role demands strategic planning, experimentation, and a deep understanding of funnel-based marketing.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Meta Ads, Google Ads, YouTube, LinkedIn Ads, and other digital platforms.
• Build high-performance acquisition funnels tailored for real estate or logistics lead-generation models.
• Conduct A/B tests on creatives, landing pages, audience targeting, and bidding strategies.
• Manage budgets effectively to maximize ROAS, CPL, and conversion rates.
• Monitor campaign performance, identify insights, and prepare detailed weekly/monthly reports.
• Collaborate with creative, social, and sales teams to align campaign objectives.
• Implement retargeting, lookalike audiences, and conversion-driven strategies.
• Optimize landing pages and ad creatives for improved lead quality.
• Stay updated with platform algorithm changes, industry trends, and competitor activity.
• Ensure accurate tracking through Pixel, GA4, Tag Manager, and CRM integrations.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–6+ years of proven performance marketing experience, preferably in real estate or logistics industries.
• Hands-on expertise with Meta Ads Manager, Google Ads, GA4, Tag Manager, and marketing automation tools.
• Strong analytical skills with command over CPL, CPA, CTR, ROAS, and conversion optimization.
• Experience designing and managing lead funnels for high-ticket services (property, logistics, B2B, etc.).
• Ability to manage high budgets and deliver ROI-focused results.
• Excellent communication and data interpretation skills.

Preferred Skills

• Experience with CRM systems (HubSpot, Zoho, Salesforce).
• Knowledge of landing page builders (Webflow, WordPress, Elementor).
• Familiarity with SEO, email marketing, and automation workflows.
• Strong understanding of market segmentation & audience behavior.

Job Type: Full-time

Work Location: In person