Performance Marketer

Key Responsibilities:

• Plan, execute, and manage paid advertising campaigns on Google Ads and Meta Ads (Facebook/Instagram).
• Develop and implement lead generation strategies to attract high-quality leads.
• Conduct keyword research, create ad copy, and monitor campaign performance to ensure optimal ROI.
• Manage A/B testing, budget allocation, and bid strategies for continuous improvement.
• Track, measure, and report campaign results, providing insights and recommendations for future strategies.
• Collaborate with the content and design teams to develop compelling creatives and landing pages.
• Stay updated on the latest digital marketing trends, tools, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 4 years of experience in digital marketing, with a focus on Google and Meta ads management.
• Proven track record in lead generation and conversion optimization.
• Strong analytical skills with experience using Google Analytics, Meta Business Suite, and related tools.
• Excellent communication and reporting skills.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience with LinkedIn Ads or YouTube Ads (a plus).
• Familiarity with CRM tools and marketing automation platforms.
• Google Ads and/or Meta Ads certification preferred.

Job Type: Full-time

Work Location: In person