Performance Marketer

Key Responsibilities

 Manage day-to-day optimization and campaign execution for portfolio companies across Paid

channels

 Aids Senior Performance Marketing Manager in strategy development and execution against

business KPIs.

 Collaborate on planning and execution of email campaigns and automated journeys

 Monitor site conversion and coordinate with dev + eComm team on potential enhancements

 Assists in larger data analysis projects, both media and non-media

 Aid in email marketing templatization and campaign execution

 Owns weekly insights & reporting

Skills / Competencies

 Experience in brand management, brand/media strategy, and direct-response marketing

 Key platform knowledge: Facebook Ads, Google Ads, DV360, Snapchat Ads, Pinterest, Criteo,

Google Analytics (Analytics 360), Google Tag Manager

 Experience in executing and evaluating the success of Email marketing campaigns

 High attention to detail and organizational skills

 Entrepreneurial mindset

Qualifications

 BA/BS degree

 Strong proficiency in excel and data analysis is a must

 2+ years in a paid marketing/media buyer role

Bonus

 Proficiencies in: SQL, HTML5, Javascript

 Experience with Klaviyo, SalesForce Marketing Cloud

 Looker (or other data visualization software)

 Google Data Studio

 Understanding of SEO principles

Job Type: Full-time

Pay: Rs100,000.00 - Rs200,000.00 per month

Work Location: In person