Performance Marketer

Performance Marketing Manager

​Location: Jaipur, Rajasthan

Employment Type: Full-time

Salary : ₹70,000 to ₹1,00,000 per month

About the Role

​We are seeking an highly analytical and results-driven Performance Marketing Manager to own and scale our paid digital advertising initiatives. The ideal candidate will have proven expertise in managing large-scale budgets and executing strategies to drive high-volume customer acquisition and maximize Return on Ad Spend (ROAS). This role is critical for driving measurable revenue growth through efficient ad spending.

​Key Responsibilities

• ​Budget and Campaign Management:
• ​Develop, execute, and manage complex paid media campaigns across key platforms including Google Ads (SEM/PPC), Meta (Facebook/Instagram) Ads, and other digital channels.
• ​Mandatory Requirement: Handle and optimize a monthly advertising budget of at least ₹50,00,000 (Fifty Lakhs), ensuring cost-effectiveness and optimal resource allocation.
• ​Define key performance indicators (KPIs) and set performance targets for all campaigns (e.g., CPA, ROAS, Conversion Rates).
• ​Optimization and Testing:
• ​Continuously monitor, analyze, and optimize campaign performance, adjusting bid strategies, targeting, and pacing based on data-driven insights.
• ​Conduct rigorous A/B testing on ad creatives, landing pages, audiences, and placements to enhance conversion rates and maximize ROI.
• ​Reporting and Analysis:
• ​Track and analyze performance metrics, providing detailed weekly and monthly reports on key metrics (CTR, CPC, CPA, ROAS) with clear, actionable insights and recommendations for stakeholders.
• ​Utilize advanced analytics tools (e.g., Google Analytics, CRM software) to understand the customer journey and improve attribution models.
• ​Collaboration:
• ​Work closely with the creative and content teams to ensure all ad creatives and messaging are compelling, on-brand, and aligned with overall business goals.

​Minimum Qualifications (Must-Have List)

​Candidates must meet the following minimum requirements to be considered for the role:

• ​Experience: Minimum of 4+ years of dedicated, hands-on experience in Performance Marketing or paid media management.
• ​Budget Management: Proven experience in managing and optimizing monthly ad spend budgets of ₹50,00,000 or higher across multiple digital channels.
• ​Technical Proficiency: Deep, hands-on expertise with Google Ads, Meta Ads Manager, and sophisticated audience segmentation techniques.
• ​Analytical Skills: Strong analytical capabilities and proficiency in using data analysis tools (e.g., Google Analytics, Excel/Sheets) for data interpretation and decision-making.
• ​Education: Bachelor’s degree in Marketing, Business, or a related quantitative field.

​Skills and Competencies

• ​Expertise in Conversion Rate Optimization (CRO) principles and testing methodologies.
• ​Familiarity with marketing automation and CRM tools.
• ​Excellent verbal and written communication skills for reporting and stakeholder presentations.
• ​A high degree of ownership and a proactive, test-and-learn mindset.

Job Types: Full-time, Permanent

Pay: ₹70,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person