Performance Marketer

About Pro Digital Service

Pro Digital Service is a digital growth agency that helps service-based brands grow through branding, website development, and performance marketing. We’re expanding our marketing team and looking for a Performance Marketer who can build brands and generate qualified leads through Meta advertising.

Job Overview

We’re looking for an experienced Performance Marketer with a strong background in Meta Ads (Facebook & Instagram). This role is focused on growing our in-house brands by increasing brand awareness, generating qualified leads, and improving campaign performance.

You’ll take ownership of the complete campaign lifecycle, from strategy and audience research to creative testing, optimization, reporting, and scaling. If you enjoy making data-driven decisions and turning advertising into measurable business growth, we’d like to hear from you.

Responsibilities

• Develop Meta advertising strategies that support brand growth and lead generation.
• Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns.
• Generate qualified leads for service-based businesses targeting the US market.
• Build and manage custom audiences, lookalike audiences, and retargeting campaigns.
• Conduct A/B testing for creatives, copy, audiences, placements, and campaign structures.
• Optimize campaigns to improve ROAS, CPA, CPL, CAC, CTR, conversion rate, and lead quality.
• Implement and manage Meta Pixel, Conversion API (CAPI), Events Manager, and conversion tracking.
• Monitor campaign performance and identify opportunities for continuous improvement.
• Work closely with the branding, creative, and development teams to improve campaign performance.
• Prepare weekly and monthly performance reports with clear recommendations.
• Stay up to date with Meta advertising trends, platform updates, and industry best practices.

Requirements

• 2–4 years of hands-on experience managing Meta Ads.
• Proven experience working on in-house brands or company-owned brands.
• Experience running lead generation campaigns for the US market.
• Strong understanding of branding, customer acquisition, and performance marketing.
• Hands-on experience with:
• Meta Ads Manager
• Meta Business Suite
• Meta Pixel
• Conversion API (CAPI)
• Events Manager
• Google Analytics 4 (GA4)
• UTM Tracking
• Experience with audience research, segmentation, retargeting, funnel optimization, and campaign scaling.
• Strong analytical skills with the ability to interpret campaign data and make performance-driven decisions.
• Excellent written and spoken English.
• Self-motivated, organized, and able to manage multiple campaigns.

Preferred Qualifications

• Experience in marketing service-based businesses.
• Experience with CRM integrations and marketing automation.

What We’re Looking For

We want someone who understands that successful Meta advertising isn’t just about running ads. It’s about building a recognizable brand, attracting the right audience, and generating qualified leads that turn into customers.

You should be comfortable improving key performance metrics such as:

• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Customer Acquisition Cost (CAC)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead Quality
• Revenue Growth

During the interview, shortlisted candidates may be asked to discuss previous campaigns, explain optimization strategies, and demonstrate measurable results through campaign reports, dashboards, or case studies.

What We Offer

• Market Competitive Salary
• Performance-Based Incentives
• Career Growth Opportunities
• Work on growing in-house brands targeting the US market
• Collaborative and performance-focused work environment
• Long-term career growth

How to Apply

Send your updated CV to info@prodigitalservice.com

Please include:

• Brands you have worked on
• Industries you have experience in
• Your role in managing Meta advertising
• Key campaign results such as ROAS, CPL, CPA, lead volume, or revenue generated

Subject: Performance Marketer – Your Name

Pay: Rs100,000.00 - Rs150,000.00 per month

Work Location: In person