Performance Marketer (ASO)

IT Globe is looking for a talented and data-driven ASO (App Store Optimization) Marketing Executive to join our growing team. You will be responsible for maximizing the visibility and download potential of our mobile applications on the Google Play Store. The ideal candidate will have a deep understanding of app store algorithms and a passion for analysing data to drive organic growth.

Responsibilities:

• Develop and execute comprehensive App Store Optimization strategies to increase app visibility and organic downloads.
• Conduct in-depth keyword research and competitive analysis to identify high-potential keywords and new opportunities.
• Optimize app store listings, including titles, descriptions, subtitles, keywords, and promotional text.
• Work closely with the design and content teams to optimize app creative assets such as icons, screenshots, and videos to improve conversion rates.
• Monitor and analyse key performance metrics, including downloads, rankings, conversion rates, and user ratings.
• Conduct A/B testing on various elements of the app listing to identify the most effective strategies for user acquisition.
• Stay up-to-date with the latest ASO trends, algorithm changes, and best practices on the Google Play Store.
• Generate regular reports on ASO performance and provide actionable insights to the management team.
• Manage and respond to user reviews and ratings to improve overall app reputation and engagement.

Required Skills and Qualifications:

• Proven experience as an ASO Specialist, Marketing Executive, or in a similar role focused on mobile app marketing.
• Strong analytical skills with a data-driven approach to problem-solving.
• Familiarity with ASO tools such as Sensor Tower, AppTweak, App Annie, or similar platforms.
• Excellent understanding of the Google Play Store algorithm and ranking factors.
• Demonstrated experience in keyword research, on-metadata optimization, and creative asset optimization.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• A bachelor's degree in Marketing, Communications, or a related field is preferred.

Location: Johar town, Lahore

Working hours: 9am to 6pm (Mon to Fri)

Job Type: Full-time

Pay: Rs50,000.00 - Rs70,000.00 per month

Ability to commute/relocate:

• Lahore Johar Town: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person