Performance Marketer (Female)

Key Responsibilities:

• Develop and implement performance marketing strategies across Meta and Google Ads platforms.
• Conduct thorough market research to identify trends, opportunities and benchmarks for successful campaigns.
• Create and present detailed ad execution plans, including budget allocation, targeting strategies and key performance indicators (KPIs).
• Collaborate with the creative team to convey ad requirements, ensuring the development of compelling and effective ad creatives.
• Monitor and analyze campaign performance, providing detailed reports and insights to stakeholders.
• Optimize campaigns based on data-driven insights to maximize ROI and achieve business goals.
• Stay informed on industry trends, algorithm updates and new features in Meta and Google Ads to continually improve campaign performance.

Requirements:

• Minimum 2 years experience in managing Meta and Google Ads campaigns.
• Bachelors or Master degree in relevant field.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Understanding of GAK, GTM, Google search console & MailChimp.
• Understanding of ROAS, CPC, CTR.
• Excellent communication skills to effectively collaborate with creative teams and present plans and reports to stakeholders.
• Ability to manage multiple campaigns simultaneously while maintaining attention to detail.

Salary: Rs. 70K - 100K

Benefits:

• Medical Insurance (Spouse & Kids included)
• Maternity Insurance
• Children school fee support
• Annual Bonus
• Competitive Increments
• Paid leaves

Location: DHA Ph 6, Lahore

Work type: On site

Job Type: Full-time

Pay: Rs70,000.00 - Rs100,000.00 per month

Application Question(s):

• Have you managed campaigns for FMCG brands before? Please answer Yes/No.
• Do you have atleast minimum experience of 2-3 years in performance marketing? Please answer Yes/No.
• Which advertising platforms have you worked on? Please answer
• Do you have experience with GA4, GTM and Pixel setup? Please answer Yes/No.
• Have you managed e-commerce sales and awareness campaigns before? Please answer.