Performance marketing

Company Description

Shanaya, established in May 2023, is a global e-commerce brand specializing in affordable and quality women’s fashion. With a commitment to excellence, our products are designed, developed, and assembled in-house, backed by over 30 years of expertise in the fashion industry. Serving customers across Pakistan, Dubai, USA, Canada, the UK, Saudi Arabia, Europe, and Australia, we pride ourselves on innovation and community feedback to consistently deliver fashionable and customer-focused products. Guided by the visionary leadership of Ashar Ashraf, we leverage data-driven tools to align with the latest trends and deliver exceptional consumer experiences. Shanaya operates as Pakistan's leading and exclusively online women's fashion store.

Role Description

This is a full-time, on-site role for a Performance Marketing professional, based in Faisalabad. The role involves the development and execution of marketing strategies, conducting in-depth market research, and leveraging data to drive sales across various performance marketing channels. The ideal candidate will work closely with the marketing, sales, and customer service teams to optimize campaigns, analyze market conditions, and maintain consistent brand messaging. Regular interactions with stakeholders and community feedback loops will be key to refining campaigns and ensuring greater reach and effectiveness.

Qualifications

• Strong Communication and Customer Service skills to engage with teams, stakeholders, and customers effectively.
• Proficiency in Market Research, with the ability to analyze trends and understand consumer behavior.
• Experience in Sales and Marketing Strategy development, including planning and executing performance-based campaigns.
• Ability to work collaboratively in a fast-paced environment and adapt to evolving market needs.
• Knowledge of e-commerce platforms, digital marketing tools, and performance analytics is highly beneficial.
• Bachelor’s degree in Marketing, Business Administration, or any related field.