Performance Marketing Executive

Qualifications:

• Minimum 7 years of experience in performance marketing, preferably in an e-commerce environment,
• Proficiency in paid channels, especially in Google Ads, SA360, Meta, TikTok, etc.,
• Experience in app marketing and use of MMP tool and Firebase,
• Experience managing and optimizing campaigns for both acquisition and remarketing funnels,
• Strong analytical skills and familiarity with tools like Excel, Looker Studio, or other data visualization platforms,
• Constantly following digital and advertising technologies and integrating these developments into performance marketing processes,
• Proficient in digital advertising operations and reporting,
• Goal-oriented, analytical, and systematic thinker,
• Strategic thinker, solution-oriented, and meticulous in tracking results,
• Team work oriented, self-motivated and open-minded,
• English fluency is essential.

Job Description:

• Planning and continuously monitoring the performance of paid channels with coordination with external partners and agency,
• Managing campaign structure, naming conventions, targeting, creatives, and bidding strategies,
• Monitoring and analyzing campaign performance and report on the performance of all marketing activities by regularly tracking KPIs,
• Monitoring spend pacing, performance trends, and alert on anomalies in real time,
• Utilizing data analytics tools to gain insights and identify areas for improvement,
• Developing customer acquisition and retention strategies,
• Continuously testing and iterating on creatives, audiences, placements, and funnel tactics to maximize campaign performance,
• Increasing campaign efficiency through A/B testing, conversion rate optimization, and other data analytics methods,
• Collaborating with cross-functional teams (brand, design, e-commerce, CRM, etc.) to ensure alignment,
• Staying ahead of platform updates, beta features, and algorithm shifts to keep us on the cutting edge,
• Keeping abreast of the latest trends and best practices in performance marketing.

In our journey which is driven with our goal of becoming the first choice as the trusted retailer for tailored solutions in a tech-driven world, we are growing rapidly with more than 100 stores today in Turkey. With the strength of MediaMarktSaturn Retail Group as the number one consumer electronics retailer in Europe, we bring technology together with our customers and make their lives easier with the services we offer. If you are a person who likes to think, speak with data and take action, it is time to join us!

Sustainable growth is possible with equal opportunities and different perspectives. As MediaMarkt Turkey, we take care to avoid any discrimination such as race, religion, gender, sexual orientation, disability status. We think that all candidates who apply to us should have transparent, fair and equal rights. By trying to be a role model in our sector, we believe in the power of diversity and inclusion which help us to grow together.

By applying to this job posting, you acknowledge that the individuals provided as references may be contacted for reference checks and their contact information has been shared with their knowledge and consent. You also consent to the retention of the information you provided to the Company during your job application for up to 1 year, for the purpose of assessing your suitability for similar positions that may arise in the future, after which it will be disposed of. If you are unable to fulfill the reference commitment or if you do not wish your resume to be retained, you may inform us.

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