Performance Marketing Executive

Performance Marketing – Job Description

Position: Performance Marketing Executive / ManagerDepartment: MarketingLocation: Amraiwadi

Reporting To: Marketing Manager

Key Responsibilities:

• Plan, execute & optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms.
• Manage campaign budgets efficiently to achieve maximum ROI and lower CAC.
• Monitor and analyze performance metrics like CTR, CPC, ROAS, conversion rate, and daily spending.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create & test A/B ad copies, creatives, landing pages, and audience segments.
• Work closely with the design team to develop effective ad creatives.
• Track & report campaign performance using dashboards and analytics tools.
• Implement SEO/SEM strategies to improve overall visibility and traffic.
• Ensure proper pixel/UTM tracking and integration for accurate data.
• Manage remarketing & retargeting campaigns to boost conversions.
• Identify new trends and growth opportunities in digital marketing.
• Coordinate with sales/e-commerce teams to improve lead quality & funnel performance.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, or related field.
• 1–5 years of experience in performance marketing.
• Strong knowledge of Google Ads, Meta Ads Manager, and other paid platforms.
• Familiarity with Google Analytics, Google Tag Manager, and tracking tools.
• Analytical mindset with strong data interpretation skills.
• Experience with e-commerce marketing is an added advantage.
• Strong communication and teamwork skills.

Key Performance Indicators (KPIs):

• ROAS (Return on Ad Spend)
• CAC (Customer Acquisition Cost)
• Lead/Conversion Quality
• Cost per Lead (CPL)
• Campaign Optimization & Budget Management
• Revenue growth through paid channels

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month