Performance Marketing Executive

Job Title: Performance Marketing Specialist

Location: Kanpur
Working Days: 6 Days (2nd Saturday Off)
Working Hours: 10:00 AM – 6:30 PM
Experience: 6 Months – 2 Years
Vacancy: 1

About Us

Job Description

The Performance Marketing Specialist will be responsible for planning, executing, and optimizing high-performing advertising campaigns across Google Ads, Meta Ads, and other paid platforms. This role requires analytical thinking, creativity, and strong strategic skills to drive traffic, generate leads, and enhance brand visibility.

Key Responsibilities1. Campaign Management

• Develop, execute, and optimize PPC campaigns for Google Ads, Meta Ads, and other ad platforms.
• Perform daily account checks, track performance metrics, and adjust bids for better results.

2. Strategy Development

• Plan and implement effective paid media strategies to boost visibility and traffic.
• Conduct A/B testing, refine keywords, creatives, and bidding strategies.

3. Analysis & Reporting

• Analyze campaign data and provide insights to improve ROI.
• Prepare weekly and monthly reports on campaign performance, KPIs, and revenue impact.

4. Budget Management

• Allocate and manage campaign budgets efficiently.
• Monitor spending and adjust strategies to maximize ROI.

5. Cross-Functional Collaboration

• Work closely with the content, design, and product teams to develop creatives and landing pages.
• Coordinate with the SEO team to ensure paid and organic strategies align.

Qualifications

• Bachelor’s degree in Marketing, Business, or relevant field.
• Minimum 6 months–2 years experience in performance marketing (Google Ads + Meta Ads mandatory).
• Proven experience managing large-scale and multi-vertical campaigns.

Skills Required

• Strong analytical and data-driven mindset.
• Proficiency in Google Ads, Meta Ads, Google Analytics.
• Knowledge of SEO, SEM, and market research.
• Excellent communication and presentation skills.
• Strong command of MS Excel & PowerPoint.
• Ability to work in a fast-paced environment.
• Google Ads Certification & Meta Certification preferred.
• Experience with bid management tools is a plus.

Send your CV on 8233354405

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹33,438.34 per month

Work Location: In person