Performance Marketing Executive

Performance Marketer / Digital Marketing Executive (Paid Ads)

Experience: 1–3 Years
CTC: ₹20,000 – ₹30,000 per month (Based on experience & performance)
Location: Surat, Gujarat (On-site)
Working Days: Monday to Saturday
Working Hours (Flexible – Choose One):

• Option 1: 9:00 AM – 6:00 PM
• Option 2: 10:00 AM – 7:00 PM

Languages Required: Gujarati, Hindi, English
Job Type: Full-time

Job Summary

We are hiring a Performance Marketer / Paid Ads Specialist with hands-on experience in Facebook Ads, Instagram Ads, and Google Ads. The role focuses on lead generation, ROI optimization, campaign scaling, and performance reporting. Ideal candidates should have strong analytical skills and experience managing paid digital campaigns for service-based businesses.

Key Responsibilities

• Plan, execute, and optimize Meta Ads (Facebook & Instagram Ads) and Google Ads campaigns.
• Generate high-quality leads while maintaining target CPL, CPA, ROAS, and ROI.
• Daily monitoring and optimization of ad creatives, audiences, budgets, and bidding strategies.
• Perform A/B testing on ads, creatives, copies, and landing pages.
• Analyze key performance metrics: CTR, CPL, CPA, ROAS, Conversion Rate.
• Prepare daily, weekly, and monthly performance reports using Excel / Google Sheets.
• Coordinate with design, content, and sales teams to improve campaign performance.
• Scale winning campaigns and pause low-performing ads efficiently.

Required Skills

• 1–3 years experience in Performance Marketing / Digital Marketing / Paid Ads.
• Strong hands-on experience with Facebook Ads Manager and Google Ads.
• Knowledge of lead generation campaigns, funnels, and retargeting strategies.
• Proficiency in Excel / Google Sheets reporting.
• Experience with audience targeting, retargeting, and lookalike audiences.
• Strong analytical and problem-solving skills.

Preferred Skills

• Experience in Landing Page Optimization & CRO.
• Basic knowledge of Google Analytics, Google Tag Manager, and tracking pixels.
• Experience running ads for service-based businesses, education, or training programs.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person