Performance Marketing Executive for digital makrting institute

Job Title: Performance Marketing Executive

Industry: Education / Digital Marketing Agency
Department: Marketing
Employment Type: Full-time

Job Summary

We are seeking a data-driven and result-oriented Performance Marketing Executive to plan, execute, and optimize paid marketing campaigns for our Digital Marketing Institute and Digital Marketing Company. The ideal candidate should have hands-on experience in paid advertising platforms and a strong understanding of lead generation, conversions, and ROI-focused campaigns.

Key Responsibilities

• Plan, execute, and optimize paid campaigns on:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads (preferred for academic leads)
• Generate high-quality leads for:
• Academic courses (Digital Marketing, Data Science, Full Stack, etc.)
• Digital marketing clients and services
• Manage campaign budgets and ensure maximum ROI
• Perform A/B testing on ad copies, creatives, and landing pages
• Track and analyze campaign performance using:
• Google Analytics
• Google Tag Manager
• Conversion tracking & pixels
• Optimize campaigns based on CPL, CPA, CTR, and conversion rates
• Coordinate with creative and content teams for ad creatives
• Prepare performance reports and insights for management
• Stay updated with latest trends in paid marketing and platform updates

Required Skills & Expertise

• Strong hands-on experience in:
• Google Ads
• Meta Ads (Facebook & Instagram)
• Lead generation campaigns
• Understanding of:
• Funnel strategy & landing page optimization
• Keyword research & audience targeting
• Retargeting & remarketing strategies
• Basic knowledge of:
• SEO, SMO, and email marketing
• CRM & lead management systems
• Strong analytical and problem-solving skills

Qualifications

• Bachelor’s degree in Marketing, Business, IT, or related field
• Certification in Google Ads / Meta Ads is a plus

Experience

• 1–4 years of experience in Performance Marketing
• Experience in education/academic lead generation preferred
• Experience in digital marketing agency environment is an advantage

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Lead Quality & Volume
• Campaign Optimization Efficiency

What We Offer

• Competitive salary + performance incentives
• Opportunity to work on both academic and agency projects
• Career growth in performance marketing & analytics
• Dynamic and fast-paced work environment

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person