Performance Marketing Lead

We are seeking a results-driven Performance Marketing Lead to lead the planning, execution, and optimization of our digital marketing efforts. The ideal candidate combines deep platform expertise with a data-driven mindset and a passion for continuous improvement.

DUTIES & RESPONSIBILITIES

• Own the strategy, execution, and performance of digital marketing campaigns across Google,
• Facebook/Meta, and other programmatic platforms.
• Lead the creation and optimization of high-converting landing pages and campaign experiences.
• Conduct comprehensive keyword research and oversee implementation of on-page SEO best practices.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics and ad platform dashboards.
• Run ongoing A/B and multivariate tests on landing pages, ad creatives, and CTAs to maximize conversion rates.
• Collaborate with design, content, and product teams to ensure aligned messaging and optimized customer journeys.
• Maintain and improve SEO health through regular audits, technical fixes, and continuous content updates.
• Report on KPIs, channel performance, and ROI, providing actionable insights and growth opportunities to leadership
• Stay ahead of digital marketing trends and identify new growth channels and opportunities.

KNOWLEDGE & EXPERIENCE

Education:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s preferred.

Experience:

• Proven experience leading performance marketing initiatives with a strong track record of driving results
• Deep expertise in Google Ads, Meta Ads Manager, and programmatic advertising platforms
• Hands-on experience with CMS and landing page builders (e.g., WordPress)

Credentials:

• N/A

Knowledge and Skills:

• Solid understanding of UX principles
• Skilled in Google Analytics, Tag Manager, and Looker Studio (or similar analytics platforms)
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and best practices
• Excellent project management skills and ability to juggle multiple campaigns and priorities
• Data-driven, detail-oriented, and always optimizing for performance and efficiency
• Strategic thinking with a growth-focused mindset
• Strong analytical and problem-solving abilities
• Excellent communication and presentation skills
• Collaborative and team-oriented with cross-functional experience
• Adaptable and comfortable in a fast-paced, evolving environment