Performance Marketing Lead

Kcal World is hiring a Performance Marketing Lead to own and scale paid growth across multiple brands in our portfolio. This is a high-ownership, hands on leadership role with full accountability for performance marketing strategy, execution, optimization, and results.

What You Will Own

• Performance marketing ownership across multiple Kcal World brands
• Paid media across Meta, Google, TikTok, and other growth channels
• Direct-response ad strategy and scripting
• End-to-end paid growth strategy, execution, testing, optimization, and scaling
• Customer acquisition, CAC efficiency, and revenue impact
• Budget planning, forecasting, and spend allocation
• A/B testing across creatives, audiences, offers, funnels, and landing pages
• Performance reporting, insights, and recommendations to leadership

How You Will Work

• Work with Brand Managers on growth goals, positioning, and offers
• Work with Creative and Content teams to test and scale high-performing creatives
• Collaborate with Technical and Product teams on tracking, attribution, and conversion optimization
• Regularly update and report performance to management and senior leadership
• Turn data into clear insights and decisions for stakeholders

Who This Role Is For

• Have 3-5 or more years of hands on performance marketing experience
• Have scaled paid media on Meta and Google, with TikTok as a plus
• Are comfortable owning significant budgets and results
• Think in funnels, not just channels
• Are confident with data, dashboards, and attribution

Must Have

• Experience in subscription, DTC, or e-commerce
• Experience in high growth or multi brand environments
• Experience mentoring or leading performance marketers
• Excels at GA4, Google Tag Manager, Looker Studio, and CRM tools

Package

Additional Benefits: Medical & Annual Airfare for self