Performance Marketing Manager

Overview
We’re seeking an experienced digital marketer to own our lead-generation strategy across paid and organic channels. This role drives qualified traffic, converts leads, and optimizes ROI through data-driven campaigns.

Key Responsibilities

• Plan, launch, and optimize PPC campaigns across Google Ads, Bing, and social platforms.
• Develop and manage SEO/SEM strategies to increase organic visibility and lead quality.
• Execute paid social and display advertising campaigns, tracking KPIs such as CPL and ROAS.
• Conduct A/B testing, keyword research, and competitive analysis.
• Collaborate with content, sales, and product teams to align campaigns with business goals.
• Monitor analytics dashboards (Google Analytics, GA4, Data Studio, etc.) and present actionable insights.
• Manage budgets and forecast spend to achieve target ROI.

Required Skills & Experience

• 3–5+ years in digital marketing with proven lead-generation success.
• Expertise in PPC platforms (Google Ads, Meta Ads, LinkedIn Ads) and SEO best practices.
• Strong grasp of SEM, retargeting, and marketing automation tools (HubSpot, Marketo, etc.).
• Proficiency in analytics and reporting tools; strong Excel/Sheets skills.
• Excellent communication and project-management abilities.

Preferred

• Google Ads or Meta Blueprint certification.
• Experience with conversion-rate optimization (CRO) and landing-page testing.

EduTech Experience Mandatory.

Job Type: Full-time

Pay: ₹536,093.41 - ₹1,100,272.11 per year

Benefits:

• Health insurance
• Life insurance
• Provident Fund

Ability to commute/relocate:

• Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Edutech: 6 years (Required)
• Overall : 10 years (Required)

Work Location: In person