Performance Marketing Manager

About Us

We run two fast-growing brands:

• Women’s Westernwear Clothing – trendy, comfortable outfits made from natural fabrics (sold via Shopify & social media).
• Dry Fruits Retail – premium dry fruits sold across marketplaces like Amazon, Flipkart, Blinkit, and more.

We are looking for a Performance Marketing Manager who can plan, execute, and scale paid campaigns across platforms to drive ROI, new customer acquisition, and sales for both businesses.

Key Responsibilities

Clothing Brand (D2C):

• Run and optimize Meta (Facebook/Instagram) ads, Google Ads, and retargeting campaigns.
• Build full-funnel ad strategies (awareness → engagement → conversions).
• Collaborate with design/creative team for ad creatives (static, videos, reels).
• Track ROAS, CAC, AOV, and continuously optimize campaigns.
• Support SEO, email, and WhatsApp marketing performance.

Dry Fruits Brand (Marketplaces):

• Manage Amazon Sponsored Ads, Flipkart Ads, Blinkit Ads.
• Create and optimize campaigns for visibility, conversions, and repeat sales.
• Run product launch campaigns & seasonal promotions (Diwali, gifting, festive spikes).
• Analyze competitor campaigns and adjust bids, keywords, and placements.
• Improve ROI by balancing ad spend vs organic visibility.

Overall Performance Marketing:

• Build monthly media plans & budgets for both brands.
• Monitor KPIs (CTR, CPA, ROAS, conversion rates).
• Share weekly & monthly reports with actionable insights.
• Explore new paid channels (YouTube Ads, Influencer Whitelisting, Affiliates).
• Work closely with founders/teams to align marketing with business goals.

Requirements

• 3–6 years of experience in Performance Marketing (D2C + Marketplaces preferred).
• Proven results in running ads on Meta, Google, Amazon, Flipkart (and ideally Blinkit/Quick Commerce).
• Strong analytical mindset with hands-on skills in campaign optimization.
• Familiarity with attribution tracking (Shopify UTMs, GA4, Amazon reports).
• Up-to-date with latest performance marketing trends, tools, and algorithms.
• Basic creative sense (to guide designers/creators for ad assets).

What We Offer

• Opportunity to own and scale performance marketing for two exciting brands (Fashion & FMCG).
• Competitive salary + performance-based incentives (linked to ROAS/revenue).
• Freedom to experiment with campaigns and explore new growth hacks.
• Dynamic, entrepreneurial, and growth-focused work culture.

Job Type: Full-time

Pay: ₹550,000.00 - ₹720,000.00 per year

Work Location: In person