Performance Marketing Manager

Performance Marketing Manager

Job Summary

The Performance Marketing Manager will lead the planning, execution, and optimization of paid digital advertising campaigns across key platforms including Google Ads, Meta Ads, and other relevant channels. This role is responsible for driving measurable acquisition goals by managing performance marketing efforts, analyzing campaign data, and collaborating closely with cross-functional teams. Reporting to the Director of Digital Marketing, the Performance Marketing Manager will ensure campaigns are aligned with overall marketing objectives and optimized for maximum ROAS.

Key Responsibilities

• Campaign Leadership & Strategy: Develop, implement, and oversee high-impact paid media strategies across Google Ads, Meta Ads, and emerging digital advertising platforms to drive qualified traffic and conversions aligned with acquisition goals.
• Collaboration & Communication: Collaborate closely with Marketing Specialists, Marketing Managers, and Creative teams to ensure seamless campaign execution, messaging consistency, and creative alignment. Provide guidance and mentorship to Specialists to elevate campaign performance.
• Performance Management: Set clear performance KPIs and targets for campaigns; continuously monitor and analyze campaign metrics including CPC, CPL, ROAS, conversion rates, and other metrics to ensure goals are met or exceeded.
• Data-Driven Optimization: Leverage CRM data, Google Analytics, third-party data, and platform-specific analytics to identify insights, opportunities, and areas for improvement. Develop and implement A/B tests, audience segmentation (within Fair Housing guidelines), and bidding strategies to refine campaign outcomes.
• Reporting & Communication: Prepare comprehensive performance reports and presentations for the Director of Digital Marketing and senior stakeholders, translating complex data into actionable recommendations and strategic insights.
• Cross-Channel Integration: Ensure paid media campaigns are integrated effectively with organic, email, and other marketing initiatives to create cohesive customer journeys and maximize overall marketing impact.
• Stay Current: Monitor multifamily industry trends, platform updates, and emerging technologies to maintain competitive advantage and innovate campaign strategies.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• 4-7 years of experience in digital marketing with a strong emphasis on paid media management and performance marketing.
• Proven expertise managing Google Ads, Meta Ads (Facebook and Instagram), and familiarity with additional paid channels such as LinkedIn Ads, programmatic, or DSP platforms.
• Strong analytical skills with proficiency in Google Analytics, CRM platforms, and data visualization tools to drive insights and optimization.
• Demonstrated ability to manage budgets, forecast performance, and deliver measurable acquisition results.
• Excellent leadership and communication skills with experience coordinating cross-functional teams and mentoring junior marketers.
• Deep understanding of digital marketing best practices including SEO, SEM, PPC, audience targeting, conversion optimization, and attribution modeling.
• Creative problem solver who stays current with digital marketing innovations and competitive landscape.
• Detail-oriented with strong project management skills and ability to manage multiple campaigns simultaneously.