Performance Marketing Manager

This role focuses on driving measurable customer acquisition, engagement, and revenue growth by achieving aggressive targets for key performance indicators (KPIs) like ROAS, CPA, and LTV.

Key Responsibilities Strategy & Execution

• Campaign Management: Plan, launch, manage, and optimize paid acquisition campaigns across a range of digital channels, including:
• Paid Search (SEM): Google Ads, Bing Ads.
• Paid Social: Meta (Facebook/Instagram), TikTok, LinkedIn, YouTube.
• Display & Programmatic: Retargeting, banner ads, and Demand-Side Platforms (DSPs).
• Affiliate/Partner Marketing: Managing partner relationships and performance.
• Budget Management: Own and efficiently manage the performance marketing budget, allocating spend across channels, adjusting bids, and optimizing pacing to meet or exceed ROI and CPA targets.
• A/B Testing & Optimization: Design and implement a continuous 'test-and-learn' framework for ad copy, creative assets, landing pages, audience segmentation, and bidding strategies to maximize conversion rates (CRO) and overall campaign efficiency.

Data Analysis & Reporting

• Performance Tracking: Monitor, analyze, and report on key campaign performance metrics (e.g., CPA, ROAS, LTV, CTR, CVR, Impression Share) on a daily/weekly basis.
• Attribution & Insights: Utilize analytics tools (e.g., Google Analytics 4, Tag Manager, CRM data) to evaluate end-to-end customer journeys and provide actionable insights to senior management and cross-functional teams.
• Forecasting: Develop and manage performance forecasts and goals for acquisition, clearly defining expected outcomes and the resources required to achieve them.

Collaboration & Cross-Functional Support

• Creative Coordination: Work closely with Creative and Content teams to define testing needs, brief ad creative, and ensure all assets align with brand guidelines and campaign goals.
• Technical Setup: Partner with Product/Engineering teams to ensure accurate tracking, event tagging, and attribution models are properly implemented for all digital campaigns.
• Market Intelligence: Stay current on digital marketing trends, platform updates (e.g., changes to Meta's algorithms or Google's PMAX), and competitor strategies to maintain a competitive advantage.

Required Skills & Qualifications

• Experience: 3+ years of hands-on experience managing and scaling paid media campaigns with substantial budgets.
• Technical Expertise (Must-Haves):
• Deep operational expertise in major ad platforms: Google Ads and Meta Ads Manager.
• Advanced proficiency in Google Analytics 4 (GA4) and setting up conversion tracking/attribution.
• Exceptional skills in data analysis and visualization using Microsoft Excel or similar tools.
• Education: Bachelor’s degree in Marketing, Business, Economics, or a related quantitative field.
• Analytical Mindset: Proven ability to turn complex data and financial metrics into clear, actionable strategies.
• Communication: Excellent verbal and written communication skills to clearly articulate campaign performance and strategy to non-marketing stakeholders.
• Certifications (Preferred): Google Ads, Meta Blueprint, or similar platform certifications.

Job Type: Full-time

Pay: AED10,000.00 - AED12,000.00 per month