Performance Marketing Manager

Job Title: Performance Marketing Manager

Key Responsibilities:

• Develop, execute, and manage performance marketing campaigns across various digital channels, including search engines, social media, and display advertising.
• Optimize campaigns to drive traffic, increase conversions, and achieve key performance indicators (KPIs).
• Conduct in-depth analysis of marketing performance, track and report on metrics, and generate actionable insights to enhance campaign effectiveness.
• Collaborate with cross-functional teams to align marketing strategies with business goals and ensure cohesive messaging and branding.
• Stay abreast of industry trends, competitive landscape, and emerging technologies to leverage new opportunities and maintain a competitive edge.
• Manage and allocate budgets efficiently to maximize return on investment and achieve financial targets.
• Implement A/B testing and other methodologies to continuously improve campaign performance and user engagement.

Experience and Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 7-10 years of experience in performance marketing, with a proven track record of managing successful digital marketing campaigns.
• Strong analytical skills with proficiency in using performance marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and similar.
• Experience with A/B testing, conversion rate optimization, and other performance enhancement techniques.
• Excellent communication skills and the ability to present data-driven insights to stakeholders.
• Strong organizational skills and the ability to manage multiple campaigns and projects simultaneously.

Job Location - Gulberg , Lahore

Job Type: Full-time

Pay: Rs150,000.00 - Rs200,000.00 per month

Work Location: In person