Performance Marketing Manager

As a Performance Marketing Manager at IFZA, you will be responsible for crafting, implementing, and monitoring digital marketing strategies across all of IFZA’s digital platforms.

Key Responsibilities

1. Campaign Execution and Management

• Plan, launch, and manage paid campaigns across multiple digital platforms
• Ensure campaigns are aligned with business goals and growth targets
• Continuously improve campaign performance through optimization of targeting, bidding,
and messaging

2. Performance Monitoring and Optimization

• Monitor performance across the customer journey and identify opportunities for
improvement
• Support acquisition and retention initiatives tied to core business objectives
• Adjust strategies based on results and evolving priorities

3. Tracking and Platform Oversight

• Oversee tracking and platform setups to support accurate performance measurement
• Ensure consistency and reliability across campaign reporting and data sources

4. Reporting and Stakeholder Communication

• Prepare clear performance updates and recommendations for stakeholders
• Communicate progress, insights, and next steps in a structured and actionable manner

5. Cross Functional Collaboration

• Work closely with internal teams to ensure smooth execution and alignment
• Support consistent messaging and coordinated campaign delivery across channels




Requirements

• Minimum 6 years of performance or digital marketing experience across international markets
  
• Strong working knowledge of paid media platforms including Google, Meta, LinkedIn, and others
  
• Experience managing campaigns with performance focused objectives
  
• Highly organized with strong attention to detail
  
• Commercially minded with a hands on execution approach
  
• Ability to manage campaigns end to end and improve performance over time
  
• Strong problem solving skills and sound judgment
  
• Strong collaboration skills are mandatory
  

• Additional Experience

• Experience working with CRM or email marketing programs is a plus
  
• Interest in emerging technologies within digital marketing is beneficial
  
  
  
  

Benefits

• 24 annual leave days
  
• Annual flight home
  
• Life insurance plan
  
• Medical insurance plan (with the option to upgrade at your own cost)
  
• Bonus scheme (in relevant departments)
  
• Invitations to participate in various company functions, staff events, and department team building events
  
• Opportunities to learn, develop and grow with the organization