Performance Marketing Manager

Post: Performance Marketing Manager

Job Responsibilities

• Develop and execute marketing strategies and campaigns to drive sales across all online platforms
• Develop and manage annual marketing budget in line with company goals and targets
• Monitor and optimise marketing expenditures to ensure efficient allocation of resources and minimize CAC
• Evaluate the effectiveness of customer acquisition channels and adjust marketing efforts accordingly
• Develop and implement strategies to enhance customer satisfaction, retention, and loyalty
• Manage customer loyalty programs and initiatives to drive repeat purchases and increase customer lifetime value
• Develop and execute brand- building strategies to enhance brand awareness and equity across all touchpoints
• Collaborate with internal teams and external partners to develop compelling brand campaigns and initiatives

Should handle Marketing Budget, Talking to data analytics team, Channel partners, digital ads to run on the platform, NPD, responsible for ex % of budget, drive profitability, ROAS, Resource will speak to ad teams, Internal & external, vendor management.

3 to 4 years post MBA