Performance Marketing Manager

Overall Experience - 4 to 7 years only

Notice Period Requirement: 30 Days (Maximum)

Working Days: 6 Days from office

Role & Responsibilities

We are seeking an experienced Performance Marketing Manager to lead paid acquisition and growth initiatives across digital channels. This role owns strategy, budget, team execution, and ROI, working closely with leadership, sales, and product teams to drive predictable and scalable revenue.

Strategy & Growth Ownership:

• Define and execute the overall performance marketing strategy aligned with business and revenue goals
• Own acquisition targets, CAC, ROAS, CPL, and pipeline contribution
• Identify new growth channels, audience segments, and scaling opportunities

Paid Media Leadership:

• Lead and optimize high-budget campaigns across Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms
• Oversee full-funnel campaigns (awareness → consideration → conversion → remarketing)
• Drive continuous experimentation through A/B testing and growth sprints

Team & Stakeholder Management:

• Manage and mentor performance marketers, media buyers, and agencies
• Collaborate with Sales, Design, Content, Product, and Tech teams
• Present performance insights and recommendations to leadership

Analytics, Attribution & Reporting:

• Own analytics setup including GA4, GTM, Pixels, CRM integrations
• Ensure accurate attribution, lead quality tracking, and funnel visibility
• Deliver weekly/monthly dashboards with insights, learnings, and forecasts

Conversion & Funnel Optimization:

• Improve landing page performance, lead quality, and conversion rates
• Partner with UX, content, and tech teams to enhance user journeys
• Align marketing outputs with sales conversion and closure metrics

Ideal Candidate

• Strong performance marketer profile
• Mandatory (Experience 1): Must have 4+ years of experience in performance marketing
• Mandatory (Team Lead): Must have atleast 1+ years of experience in a managerial role
• Mandatory (Tech Skills): Must have strong hands-on expertise in any of Google Ads, Meta Ads, LinkedIn Ads
• Mandatory (Tech Skills): Must have proven experience managing large monthly ad budgets
• Mandatory (Tech Skills): Must have an understanding of attribution models, funnels, and CRM-based tracking
• Mandatory (Tech Skills): Must be proficient in advanced Excel/Google Sheets
• Mandatory(Company): Product companies (Fintech, Startups preferred)

Job Type: Full-time

Pay: ₹900,000.00 - ₹1,200,000.00 per year

Work Location: In person