Performance Marketing Manager

We are Echelon, a global fitness, wellness, and sports leader!

Welcome to the heartbeat of Echelon Fitness, where we're not just raising the bar; we're rewriting the entire fitness playbook. Think of us as the rebels of the fitness world—the ones who dare to blur the lines between sweat sessions and entertainment extravaganzas.

Here at Echelon, we're more than just a company; we're a movement. Picture a team of driven individuals who eat challenges for breakfast and wash them down with a protein shake. We're the tech junkies, the fitness fanatics, the creative sparks, and the unapologetic dreamers, all converging to create something truly extraordinary.

So, if you're ready to break free from the ordinary and dive headfirst into a world where fitness meets multimedia magic, you've found your tribe. Join us as we redefine what it means to break a sweat and break boundaries simultaneously. With Echelon Fitness, the future of fitness isn't just bright—it's downright exhilarating. Let's rewrite the rules together.

At Echelon Fitness, our name reflects our mission. In cycling, an echelon is a formation where riders work

together—taking turns leading and drafting—so the group can go farther and faster. We are a global fitness, wellness,

and sports leader, offering more than just fitness equipment and AI-powered plans; we are a community built on

teamwork. We believe in empowering individuals to surpass their own expectations and redefine their limits through

our high-quality, affordable residential and commercial connected exercise equipment. Like echelon riding, we believe

progress is faster, challenges are easier, and success is greater when we work together.

The Role

Echelon Fitness is seeking a highly motivated and data-driven Performance Marketing Manager to join our team in

Stuart, Florida. In this role, you will be the driving force behind our customer acquisition and revenue growth through

strategic digital marketing initiatives. You will oversee our direct-to-consumer websites, manage our dedicated

Amazon team, direct our internal advertising team, and coordinate closely with our Connected TV (CTV) agency. This is

a high-impact position that requires a strategic thinker who is also comfortable diving deep into analytics to optimize

performance across multiple channels.

Key Responsibilities

As the Performance Marketing Manager, you will lead comprehensive marketing strategies to maximize our return on

investment. Your primary responsibilities will include:

• Website Oversight: Manage the performance, conversion rate optimization (CRO), and user experience of Echelon

Fitness’s direct-to-consumer websites.

• Amazon Strategy: Oversee the Amazon team to drive sales, optimize listings, manage Amazon advertising

campaigns, and ensure brand consistency on the platform.

• Advertising Management: Lead the internal advertising team in planning, executing, and optimizing paid media

campaigns across search, social, and display channels.

• Agency Coordination: Act as the primary point of contact for our CTV agency, ensuring campaigns align with

broader marketing goals and effectively reach our target audience.

• Data Analysis & Reporting: Monitor campaign performance, conduct A/B testing, and analyze key metrics to

inform targeting, creative decisions, and budget allocation. Provide regular reports to stakeholders.

• Cross-Functional Collaboration: Work closely with creative, content, and product teams to develop high-

performing assets and ensure all initiatives align with brand guidelines and business objectives.

Qualifications

To be successful in this role, you should possess a blend of analytical skills and marketing expertise. We are looking for

candidates with:

• Proven experience in performance marketing, digital marketing, or a similar role, preferably within the e-

commerce, fitness, or consumer goods sectors.

• Strong understanding of website optimization and e-commerce platforms.
• Demonstrated success in managing Amazon sales channels and advertising.
• Expertise in managing paid media campaigns (Google Ads, Meta Ads, etc.) and analyzing performance metrics.
• Experience collaborating with external agencies, specifically in the CTV or programmatic advertising space.
• Exceptional analytical skills with the ability to translate data into actionable insights.
• Strong leadership and communication skills, with the ability to manage teams and collaborate effectively across

departments.