Performance Marketing Manager

Performance Marketing Manager

We are an Inc. 5000 fast-growing pet brand seeking a driven performance marketer. This role is the revenue engine behind our growth—turning traffic, content, and attention into profitable results across paid media, email/SMS, Amazon, affiliates, and social commerce.

At Oxyfresh, performance marketing isn’t just running ads …
It’s the system that turns every dollar, every click, and every piece of content into measurable growth.

We’re looking for someone who doesn’t just manage campaigns. They think like a business operator, obsess over efficiency, and make data-driven decisions at speed. We’re looking for someone who can own the full performance stack—because today, every channel is a revenue channel.

This role reports to our Marketplace Growth Director and works closely with our Social & Creator Manager.

What You’ll Own

Your role is to turn traffic, content, and attention into profitable growth—owning performance across paid media, email/SMS, Amazon, affiliates, and social commerce.

Paid Media & Channel Execution to Drive Revenue

• Own and manage paid media across Meta, TikTok, and other platforms
• Launch, test, and optimize campaigns across audiences, creatives, and offers
• Continuously reallocate budget based on performance and efficiency
• Scale winning campaigns and quickly cut underperforming ones

Email & SMS Marketing to Drive Conversion & Retention

• Own execution and optimization of email and SMS campaigns
• Manage campaign calendar aligned with promotions, launches, and key moments
• Optimize for revenue per send, not just opens and clicks
• Collaborate on flows and lifecycle improvements (welcome, post-purchase, winback)

Amazon, Affiliates & Social Commerce to Drive Incremental Revenue

• Manage and optimize Amazon advertising performance
• Own affiliate marketing strategy and performance
• Oversee social commerce (TikTok Shop, IG Shop) from a revenue perspective

Creator → Channel → Revenue Integration

• Partner closely with the Social & Creator Manager to leverage high-performing content
• Turn winning content into scalable ads, email creatives, and commerce assets
• Identify opportunities to scale creators through paid, affiliate, and commerce channels

Testing, Optimization & Growth

• Run continuous experiments across creative (hooks, formats, messaging), audiences, offers, and channels
• Focus on what drives:
• Revenue
• Customer acquisition cost (CAC)
• Marketing efficiency ratio (MER)
• Contribution margin
• Maintain a high velocity of testing and iteration

Performance Tracking & Insights

• Own performance reporting across all channels
• Identify what is driving growth—and what is not
• Provide clear insights and recommendations to improve performance
• Feed learnings back into content and campaign strategy

Collaboration Across the Growth System

• Work closely with:
• Social & Creator Manager → to guide content that converts
• Growth Director → to align on strategy, budget, and goals
• Provide clear input on:
• What content to produce more of
• What offers are working
• Where to allocate budget

AI & Tools (Non-Negotiable)

• Use tools and platforms to:
• Manage campaigns efficiently
• Analyze performance
• Scale testing
• Be comfortable working across platforms like Meta Ads, TikTok Ads, Klaviyo (or similar), Amazon Ads, and affiliate tools

Performance & Growth Mindset

• You think in terms of total business performance, not individual channels
• You are accountable for revenue—not just campaign metrics
• You move quickly, test aggressively, and make decisions based on data

Who You Are

• You are a performance marketer who thinks like a business operator
• You have experience managing paid media and lifecycle channels
• You are analytical and comfortable making decisions with imperfect data
• You understand how creative, offers, and channels work together
• You are scrappy, resourceful, and execution-focused
• You are obsessed with improving performance and driving growth
• You care about outcomes—not just activity

Bonus Points If You …

• Have scaled paid media profitably for a DTC or eCommerce brand
• Have hands-on experience with Amazon Ads and affiliate programs
• Are already using AI tools daily (Claude, analytics tools, etc.)
• Understand how creative and offers drive performance across paid, email, and commerce

If this gets you excited, we want to meet you.

Oxyfresh Core Values:

• Do the Right Thing: These are the fundamentals of being the kind of human being who makes the right call for our customers, our team, and our brand.
• Play Full Out: We tackle everything head-on with a ‘can and will do’ attitude, often thinking beyond our roles to get great sh*t done.
• Be a Good Teammate: Where ‘we did it’ feels better than ‘I did it.’ We're dedicated, collaborative, and do what it takes to support and care for each other.
• Embrace Growth: We're each creating movement towards a healthier mind & body and spirit. We lean in hard to challenging our own beliefs, paradigms and habits to reinvent ourselves at every opportunity.
• Have Fun: We balance our hard work with laughter, wins, and crazy stories, epic office pranks, or a little friendly competition. Whether you're the life of the party or the quiet observer, when we have fun together, we make magic happen.

What We Offer:

• Competitive pay and annual bonus opportunities.
• Comprehensive health, dental, and vision benefits.
• Paid Time Off (PTO) to recharge and relax.
• Work-from-home Fridays for flexibility.
• IRA matching program to support your future.

Location:

• This is an in-office position with occasional flexible work-from-home Fridays

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• On-site gym
• Paid time off
• Vision insurance

Application Question(s):

• Have you Managed Meta Ads?
• Have you managed Amazon ads?

Ability to Commute:

• Coeur d'Alene, ID 83814 (Preferred)

Work Location: In person