Performance Marketing Manager

Job Overview

We are seeking a results-driven and analytical Performance Marketing Manager to lead and optimize our digital marketing campaigns across multiple paid channels. The ideal candidate will be responsible for driving customer acquisition, improving conversion rates, and maximizing ROI through data-driven strategies.

This role requires a deep understanding of paid media platforms, campaign optimization, and performance tracking to ensure consistent business growth.

Key Responsibilities

• Plan, execute, and manage paid marketing campaigns across platforms including
• Google Ads,Facebook Ads Manager,LinkedIn Ads, andTikTok Ads
• Develop and implement strategies to improve key performance metrics such as CPL, CPA, CTR, and ROAS
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies
• Monitor campaign performance and optimize budgets to maximize ROI
• Track and analyze campaign performance using tools like

Google Analytics and Google Tag Manager

• Manage marketing budgets and allocate spend effectively across channels
• Collaborate with design, content, and development teams to improve campaign effectiveness
• Generate regular performance reports and actionable insights for stakeholders
• Stay updated with the latest digital marketing trends, tools, and platform updatesRequirements
• Bachelor’s degree in Marketing, Business, or a related field
• 3–6 years of proven experience in performance marketing or paid media
• Hands-on experience managing campaigns on Google, Meta, LinkedIn, or TikTok
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Experience with tracking tools, pixels, and conversion tracking
• Proficiency in Excel / Google Sheets
• Strong communication and reporting skills

Preferred Qualifications

• Experience in e-commerce, SaaS, or lead generation campaigns
• Knowledge of SEO, CRO, and marketing funnels
• Familiarity with CRM tools and marketing automation platforms
• Google Ads / Meta certifications are a plus

Key Performance Indicators (KPIs)

• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Customer Acquisition Cost (CAC)
• Lead Quality & Volume

What We Offer

• Competitive salary package
• Growth-oriented environment
• Exposure to high-budget campaigns
• Learning and development opportunities

Location:

Bahria Town Phase 7, Rawalpindi (Mon - Friday/10 AM - 7PM)

Application Question(s):

• Can you describe a paid campaign you managed end-to-end? Please include budget, platform (e.g., Google Ads or Facebook Ads Manager), objective, and the results achieved (CPA/ROAS)
• If a campaign is generating clicks but no conversions, how would you diagnose and fix the issue?
• How do you use tools like Google Analytics or Google Tag Manager to track and improve campaign performance?
• You have a limited monthly budget. How would you decide how much to allocate across different platforms (Google, Meta, etc.)?
• Tell us about an A/B test you ran. What did you test, what were the results, and what did you learn?
• How much salary are you expecting for this role?
• We are located in Bahria Town Phase 7 Rawalpindi, are you comfortable to commute to our location?
• We have to close this position immediately, how soon can you give joining if selected?
• We may conduct first interview online via Zoom, are comfortable with it?

Work Location: In person