Performance Marketing Manager

Role Overview:

The Performance Marketing Manager will be responsible for planning, executing, optimizing,

and scaling user acquisition campaigns focused on acquiring paying subscribers.

• 
  Credit Card subscriptions
• Apple Store Billing
• Google Play Billing

The ideal candidate should have strong hands-on experience in performance marketing for

subscription-based digital products, mobile apps, streaming platforms, or fintech/e-commerce

businesses.

Key Responsibilities:

5- Customer Acquisition

• Develop and execute paid acquisition strategies to drive subscriber growth.
• Manage campaigns across:

o Meta Ads (Facebook & Instagram)

o Google Ads (UAC, Search, Display, YouTube)

o TikTok Ads

o DSPs and affiliate channels

• 
  Optimize campaigns toward:

o Paid subscriptions

o ROAS

o CAC

o LTV

o Retention quality

2- Subscription & Billing Optimization

• Drive acquisition focused on:

o Credit card payments

o Apple App Store billing

o Google Play billing

• 
  Work closely with product and technical teams to improve conversion funnels and
• payment success rates.
• Analyze subscription drop-offs and optimize onboarding and checkout flows.

3- Analytics & Reporting

• 
  Monitor and report on:

o CAC

o CPI

o Conversion rates

o ROAS

o Subscription retention

o Cohort performance

• 
  Build dashboards and performance reports for management.
• Use attribution and analytics tools such as:

o AppsFlyer

o Firebase

o Google Analytics

o Adjust

o Mixpanel (preferred)

4- Creative & Growth Optimization

• Lead A/B testing initiatives for creatives, landing pages, and app store assets.
• Coordinate with design and content teams to produce high-performing ad creatives.
• Continuously identify growth opportunities and scaling strategies.

5- Agency & Partner Management

• Manage media buying agencies and external partners where applicable.
• Ensure proper tracking implementation and campaign governance.

• 
  Bachelor’s degree in business administration, mass communication or any other related field.
• 7+ years of experience in performance marketing or growth marketing.
• Strong experience managing mobile app acquisition campaigns.
• Proven experience acquiring paying customers for subscription-based services.
• Experience with:

o Apple Store subscriptions

o Google Play subscriptions

o Credit card acquisition funnels

• Strong analytical and reporting skills.
• Hands-on experience with Meta and Google campaign optimization.
• Experience in entertainment, OTT, gaming, fintech, or subscription apps is highly
• preferred.