Performance Marketing Speacialist

Key Responsibilities:

• Plan and manage performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other digital channels.
• Track, analyze, and optimize campaigns to achieve ROI, ROAS, and lead/sales targets.
• Conduct keyword research, ad copy testing, and audience segmentation.
• Collaborate with the creative and content teams to ensure ad creatives align with campaign goals.
• Manage budgets effectively and ensure efficient allocation of spends.
• Use tools like Google Analytics, Meta Business Suite, Google Tag Manager, etc., to monitor and report performance.
• A/B test landing pages and ad sets to improve click-through and conversion rates.
• Analyze customer journeys and provide insights to improve funnel performance.
• Stay updated on latest trends and algorithm changes across major ad platforms.

Key Skills & Requirements:

• Proven experience in performance marketing, preferably in FMCG / D2C / e-commerce / hygiene / wellness sectors.
• Strong knowledge of Google Ads, Meta Ads, and analytics tools.
• Hands-on experience with SEO/SEM, retargeting, and programmatic advertising.
• Proficiency in Google Analytics, Tag Manager, and Excel for data reporting.
• Ability to interpret data and translate insights into actionable strategies.
• Excellent communication and teamwork skills.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Certifications in Google Ads, Meta Blueprint, or equivalent are a plus.
• Experience managing agency or marketplace performance campaigns is an advantage.

Job Type: Full-time

Pay: ₹13,700.56 - ₹49,157.92 per month

Expected Start Date: 04/11/2025