PERFORMANCE MARKETING SPECIALIST

Eczacıbaşı Holding

Established by Dr. Nejat F. Eczacıbaşı in 1942, Eczacıbaşı Group is one of Turkey's leading industrial conglomerates, operating primarily in construction products, consumer products, healthcare, and natural resources sectors for both national and international markets. It has a total of 50 entities, including one foreign partnership, more than 13,500 employees also engaging in real estate development, natural resources, and information technology.

What Do We Expect from Our New Team Member?

• Plan and execute digital campaigns end-to-end across Google Ads, Meta, TikTok, Programmatic platforms, and e-commerce marketplaces (search, shopping, display, video, social).
• Maintain a structured daily routine for tracking budgets, pacing, and spend efficiency; proactively suggest optimizations and corrective actions.
• Conduct competitive analysis, manage negative keyword strategies, and ensure alignment with platform-specific ad policies; confidently challenge agency or vendor recommendations when needed.
• Launch and manage e-commerce-specific campaign types such as CPAS, Coop, and Collab Ads; ensure tracking, reporting, and optimization are aligned with business goals.
• Analyze and interpret target audience data and behavioral insights to fine-tune segmentation, creatives, and funnel strategies.
• Run A/B tests on audiences, ad creatives, and bidding strategies; share actionable learnings with internal teams.
• Troubleshoot delivery, tracking, or performance issues and implement solutions in real time.
• Maintain campaign documentation including logs, test summaries, and budget notes; share updates regularly.
• Keep dashboards and performance reports (ROAS, CPC, CPM, CPA, CTR) current; escalate issues with proposed solutions.
• Stay ahead of trends and best practices in digital marketing, ad tech, retail media, and AI-enhanced advertising.

You are exactly the person we are looking for!

Your team is waiting for you!

What kind of teammate are we looking for?

• 2–5 years of experience managing performance marketing campaigns on agency or brand side.
• Proficient in campaign management across Meta, Google Ads, TikTok, Programmatic (e.g., Adform), and e-commerce marketplaces.
• Experienced in programmatic and e-commerce advertising dynamics and able to challenge media partners effectively.
• Strong analytical skills: able to extract insights from campaign data and audience behavior.
• Confident working with data tools such as Excel/Sheets, pivot tables, GA4, Funnel, Adjust, Appsflyer, Looker Studio, and Power BI.
• Highly organized, proactive, detail-oriented, and comfortable in a fast-paced, performance-driven environment.
• Fluent in Turkish and English; communicates insights and recommendations clearly and with impact.

«You should live your career, development, life and future at Eczacıbaşı!»

What is here for you?

• You can continuously improve your personal, professional, and technical competencies by participating in our education programs that support you and your career.
• Opportunities for global opportunities and rotation among more than 120 international markets among more than 40 organizations can always knock on your door.
• At Eczacıbaşı, leave entitlements are calculated based on the employee's total work experience and come with your employment.
• We always applaud successes with different reward methods.
• With work models differentiated according to the nature of the job, you can take advantage of location-independent or hybrid work opportunities and determine your own working hours with flexible working hours.
• Being a mother or father at Eczacıbaşı is a privilege. Monthly nursery aid is provided to working mothers at Eczacıbaşı, and working fathers are entitled to 21 days of paternity leave. We are determined to ensure equal opportunities in employment.
• We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or seniority status. #WeDoNotDifferentiateBetweenJobsForWomenAndMen.