Performance Marketing Specialist

PRIMARY RESPONSIBILITIES:

● Develop and execute paid media campaigns across multiple digital platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.

● Conduct keyword research, competitor analysis, and audience targeting to optimize campaign performance.

● Monitor and analyze campaign metrics and KPIs to identify trends, insights, and areas for optimization.

● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.

● Generate regular reports to showcase campaign performance and provide actionable recommendations.

● Collaborate with internal teams, including content creators and designers, to ensure cohesive campaign execution.

● Stay updated on industry trends, platform updates, and best practices to drive innovation and improve campaign effectiveness.

● Conduct A/B testing and other experiments to optimize campaign elements, including ad copy, landing pages, and targeting.

● Provide strategic recommendations to clients based on data-driven insights and campaign performance analysis.

● Stay informed about industry trends, competitor activities, and emerging technologies to proactively identify opportunities for growth.

Location - Marol

Work days - 5 (hybrid)

Timings - flexible

Job Type: Full-time

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid time off
• Work from home

Experience:

• total: 2 years (Preferred)

Work Location: In person