Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Company: Sigi Technologies
Location: 2nd Floor, Bhutta Plaza, 2A Kibriya Town, Near Ali Town Orange Line Train Station, Raiwind Road, Lahore
Employment Type: Full-Time

About Sigi Technologies

At Sigi Technologies, we lead the way in software design and development, specializing in Web Development, Mobile Development, Cloud Computing, AI/ML, and UI/UX Design. As we grow our SaaS and B2B tech offerings, we are scaling our digital marketing capabilities and are in search of a strategic, hands-on expert to lead performance campaigns.

Position Overview

We are looking for a Performance Marketing Specialist to take ownership of our paid media strategy and execution across Google Ads, Meta, LinkedIn, and YouTube. This role requires a strategic thinker with strong executional capability, well-versed in full-funnel marketing for B2B tech and long-funnel products. You will be responsible for driving qualified leads and optimizing campaigns to achieve revenue goals.

Responsibilities

• Lead the planning, setup, and day-to-day management of paid campaigns across Google (Search, Display, Video), Meta, LinkedIn, and YouTube.
• Implement advanced conversion tracking strategies using Google Analytics 4 (GA4) and Google Tag Manager.
• Manage audience segmentation, targeting, and retargeting across channels to optimize every stage of the marketing funnel.
• Develop and maintain performance dashboards and visual reporting tools to track KPIs.
• Analyze campaign results and provide actionable insights on creative performance, audience behavior, and budget allocation.
• Collaborate with content, design, and sales teams to align messaging and lead generation strategy.
• Stay ahead of platform updates, digital trends, and performance benchmarks.

Requirements

• Minimum 4–5 years of experience in performance marketing, with at least 2 years in a senior or lead role.
• Proven expertise in running campaigns on Google Ads, Meta, LinkedIn, and YouTube.
• Strong experience with GA4, Google Tag Manager, and conversion tracking best practices.
• Deep understanding of B2B lead generation and long-funnel marketing strategies.
• Analytical mindset with strong experience in performance reporting, dashboard tools (e.g., Data Studio, Looker).
• Confident in managing and optimizing full-funnel paid media campaigns independently.
• Excellent communication and cross-functional collaboration skills.

How to Apply

Please apply by uploading your resume to the Indeed job posting for the Senior Performance Marketer position at Sigi Technologies.
Alternatively, you may share your resume directly at hr@sigitechnologies.com.

We look forward to reviewing your application. Only shortlisted candidates will be contacted for an interview

Job Type: Full-time

Pay: Rs85,000.00 - Rs150,000.00 per month

Work Location: In person